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Every year we create this Impact Report as a chance to look back and see how much we’ve been able to accomplish with our clients and partners. And this year, something that struck me was just how different 2022 was, and how much changed in twelve months.
This year we saw, what felt like, an unprecedented pace of change. From the fall of Roe, protests in Iran, Russia’s war in Ukraine, even more gun violence in America, the continued rise of fascism, and the attacks on democracy, each and every week gave a new reason to want to turn off the news.
Yet, despite all of that, there are real reasons for optimism. There are more nonprofits and changemakers fighting for good than ever before—with new tools, new platforms, and new urgency to make the world a better, more equitable place. We live at a crossroads where if we don’t take a meaningful step forward to claim the future we want to create, someone else will. We know now is the time when we need to dig in and work harder.
I’m continually inspired by the resolve and resilience that our clients, and our team at Media Cause, have shown in the face of our rapidly changing world. In 2023, as you and your organization continue doing meaningful work to make a positive impact, we promise to work diligently by your side. We’re ready to tackle whatever this year has in store—and together, we’ll continue accelerating positive changes, big or small, to move us along the path toward a stronger, brighter tomorrow.
Eric Facas
Media Cause CEO
We’re proud of the work we do—but even more grateful for our clients who push real change forward.
WE WORK WITH 5 animal rights & welfare ORGANIZATIONS
WE WORK WITH 19 EDUCATION ORGANIZATIONS
WE WORK WITH 8 ENVIRONMENT ORGANIZATIONS
WE WORK WITH 19 EDUCATION ORGANIZATIONS
WE WORK WITH 22 HEALTH ORGANIZATIONS
WE WORK WITH 19 EDUCATION ORGANIZATIONS
WE WORK WITH 8 HUMAN RIGHTS ORGANIZATIONS
WE WORK WITH 17 human SERVICES ORGANIZATIONS
WE WORK WITH 5 INTERNATIONAL DEVELOPMENT ORGANIZATIONS
WE WORK WITH 5 INTERNATIONAL DEVELOPMENT ORGANIZATIONS
Media Cause helped Four Paws USA educate 20M Americans on the international illegal meat trade by driving 154K video views.
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During 2021, Media Cause helped AFS-USA place 1,125 students with host families while building relationships with 11k future host families—empowering them to become globally engaged citizens.
Through paid media, Media Cause recruited 4,260 students and 2,707 teachers—helping Uncommon Schools close the achievement gap and prepare low-income students to graduate from college.
Through Google Ads, Media Cause helped Facing History and Ourselves amass 1,535 resource downloads, which promote their history lessons to challenge teachers and their students to stand up to bigotry and hate.
Media Cause supported Global Citizen Year on paid media efforts that attracted 50,869 diverse young people interested in becoming the next generation of global leaders—a record-breaking number— to move the world ahead.
Our 50 States. 50 Grants. 5000 Voices. campaign used paid media, email, a TikTok influencer campaign, and an interactive microsite to reach millions and engage with thousands of LGBTQ+ youth, educators, and allies, leading to 50 $10,000 grants awarded in 40 states, plus Washington D.C., that empower LGBTQ+ youth across the country.
The paid media work Media Cause did with AFS-USA helped connect 68,174 people interested in study abroad and host family experiences with more information about AFS-USA's programs that provide meaningful intercultural opportunities.
Media Cause helped Pursuit find 3,759 potential fellows in need interested in intensive, long-term tech training programs that create a lifetime of change for individuals, families, and communities.
Through a targeted paid media campaign, Media Cause helped the NRDC Action Fund garner 4,301,124 views on their videos designed to raise awareness and credibility of their organization with a new audience of Millennial and Gen Z users, and rally them to join them in the fight for real climate solutions.
The fundraising support Media Cause provided to Outward Bound led to a 215.6% increase in new donors, helping them to provide and enhance their program as well as engage with community partnerships to promote social and emotional learning through the natural world.
Through paid media and SEO, Media Cause helped get diaTribe’s educational resources into the hands of people living with diabetes—including expanding diaTribe’s support base by over 90,000 individuals.
Through paid advertising, Media Cause worked with Parkinson's Foundation to raise over $1M to support a greater number of people living with Parkinson’s disease and advance research toward a cure.
starlight children's foundation
In partnership with Media Cause, Starlight Children's Foundation raised $402,922 in revenue, which empowers them to deliver more happiness to seriously ill kids through gaming and entertainment.
Bladder Cancer Advocacy Network
Working with Bladder Cancer Advocacy Network, Media Cause helped to raise more than $934,000 for their annual Walk to End Bladder Cancer to advance bladder cancer research and support patients and their loved ones.
Media Cause’s Ad Grant work with re:MIND led to 12,766 actions taken on their website, the majority of which were the completion of their quiz, “Is a support group right for me?” which provides resources around their free and confidential support groups for individuals living with, or family and friends affected by, depression and bipolar disorders.
Through Google and social ads, Media Cause helped diaTribe's resources reach an astounding 11M people with diabetes in 2023, generating 48,000 new subscribers and empowering individuals living with diabetes with useful, actionable information that gives them hope for a better future, and living happier, healthier lives.
For the second year in a row, Media Cause worked with Parkinson’s to raise over $1M to make life better for people with Parkinson’s disease by improving care and advancing research toward a cure.
Media Cause supported the Center for American Progress with their paid media, which helped to generate support and share information about the Inflation Reduction Act and its benefits to over 300,000 Americans seeking to improve our country through bold, progressive ideas, strong leadership, and concerted action.
BoardSource
In partnership with Boardsource, Media Cause’s Ad Grant work helped them to share their downloadable content with over 1,000 people, providing resources to inspire and support excellence in nonprofit governance and board and staff leadership.
Media Cause supported the Center for American Progress with their paid media, which helped to generate support and share information about the Inflation Reduction Act and its benefits to over 300,000 Americans seeking to improve our country through bold, progressive ideas, strong leadership, and concerted action.
Media Cause helped buildOn grow its brand awareness by engaging with 219K supporters and working together to advance its mission of breaking the cycle of poverty and illiteracy.
Media Cause helped Women’s World Banking grow their online community by increasing engagement on Twitter by 76%—helping them create greater economic stability and prosperity for women, their families and their communities.
Media Cause helped Pathfinder International increase its online giving by 17%—empowering the organization to further champion sexual and reproductive health and rights worldwide.
Media Cause helped buildOn grow its brand awareness by engaging with 219K supporters and working together to advance its mission of breaking the cycle of poverty and illiteracy.
Media Cause helped Women’s World Banking grow their online community by increasing engagement on Twitter by 76%—helping them create greater economic stability and prosperity for women, their families and their communities.
Media Cause helped Pathfinder International increase its online giving by 17%—empowering the organization to further champion sexual and reproductive health and rights worldwide.
We worked with 3 animal rights + welfare organizations
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We worked with 2 arts + culture organizations
afs-USA
During 2021, Media Cause helped AFS-USA place 1,125 students with host families while building relationships with 11k future host families—empowering them to become globally engaged citizens.
uncommon schools
Through paid media, Media Cause helped enroll 4,260 students and recruited 2,707 teachers—helping UnCommon Schools close the achievement gap and prepare significantly more low-income students to graduate from college.
We worked with 24 education organizations
WE WORK WITH 8 environment ORGANIZATIONS
We worked with 1 foundation
We worked with 19 health organizations
We worked with 3 human rights organizations
We worked with 32 human services organizations
We worked with 9 international development organizations
We worked with 2 science + technology organizations
WE WORK WITH 5 animal rights & welfare ORGANIZATIONS
american kennel club
Through strategic targeted campaigns, we helped AKC reshape their brand voice and drive awareness beyond their core audience to all dog lovers.
Our advertising initiatives resulted in more than 48M impressions, 500K video views, and 400K website visits.
animal justice party
We helped Animal Justice Party advance their mission to give animals a political voice in Australia by winning a second seat in the Parliament of New South Wales, growing their membership, and driving new revenue via monthly donations.
Our work has generated over 230K impressions, 74K views, 8,800 clicks, and $12K in new net revenue, strengthening the party's mission to give a political voice to animals.
WE WORK WITH 6 local community orgs
children's discovery museum of san jose
We put together Children's Discovery Museum of San Jose’s first paid digital marketing strategy, to generate over 4,000 leads and 600 event RSVP to increase awareness and ticket sales, along with managing their first-ever year-end campaign, raising over $15K.
WE WORK WITH 8 ENVIRONMENTAL ORGANIZATIONS
cornell lab of ornithology
In 1970, there were 45 birds for every single person in the U.S. and Canada. Today? Just 20. But, the data shows that when communities enact science-backed conservation measures, birds come back from the brink — and thrive.
By helping the Cornell Lab of Ornithology raise $4M and growing their monthly giving program by 400%, the Lab is able to invest in science needed to bring birds back.
national parks conservation association
Through strategic, multi-touchpoint campaigns, we helped National Parks Conservation Association elevate their mission to protect our national parks by driving more than 4M impressions and 290K website visits, and raising $275K throughout 2019.
natural resources defense council
Expanded NRDC's social voice and community by sharing 14K posts and generating over 300M organic impressions—helping safeguard the Earth, its people, its plants and animals, and the natural systems on which all life depends.
oceanic preservation society
We helped the Oceanic Preservation Society raise greater awareness of the human impact on global environmental issues by designing and building a dynamic website experience that drives powerful emotional connections and provides opportunities for individuals to take action. After launch, the website attracted twice as much traffic as the previous site.
WE WORK WITH 11 health ORGANIZATIONS
diatribe
Through Google Ad Grants, Facebook Ads, and organic Facebook content, we drove over 250K people to diaTribe's website to consume diabetes education content, resulting in a 20% year-over-year increase in diaTribe subscribers.
Creakyjoints
Through SEO, we helped CreakyJoints generate a 408% year-over-year increase from organic Google search traffic in just five months — providing arthritis patients and caregivers education, support, advocacy, and opportunities to participate in patient-centered research.
ovarian cancer research alliance
For Ovarian Cancer Awareness Month, our "Knowledge is Power" campaign with the Ovarian Cancer Research Alliance raised $41,497.57 which was a fantastic 48% increase over the 2018 campaign.
shifamed
In the copycat industry of medical device development, we crafted Shifamed's new brand positioning and messaging to focus on their beliefs and their mission, not just their actions, to set them apart from their competition.
stand up to cancer
Using an approach grounded in online fundraising fundamentals, we helped Stand Up To Cancer accelerate the pace of groundbreaking translational cancer research efforts by improving email deliverability, deploying new marketing automation, and increasing the number of cross-platform fundraising appeals.
tap cancer out
Through a multi-channel campaign, we built a community of over 2K Brazilian jiu-jitsu athletes to fundraise over $870K for childhood cancer research with Tap Cancer Out.
WE WORK WITH 2 LARGE NGOS
pathfinder
Thanks in part to our success in search marketing and the growth of the mid-level donor program, Pathfinder International is working to provide 10,000 people in Camp 22 of Cox's Bazaar with sexual and reproductive health care.
WE CURRENTLY WORK WITH 6 FOUNDATIONS
herbalife
By growing and engaging Herbalife Nutrition Foundation’s audiences, we achieved a 200% increase in their year-end fundraising, enabling HNF to provide an additional 272K healthy lunches to children in need.
WE WORK WITH 12 EDUCATION ORGANIZATIONS
uncommon schools
We helped over 4,500 low-income families become aware of, and take the first step to connect with, the opportunity to enroll their child in an outstanding free, public charter school in their neighborhood in Uncommon School's NYC and Boston regions.
year up
Through a highly targeted, multi-touchpoint advertising strategy, we helped Year Up recruit more than 17,000 young adults to take the first step in gaining the skills, experience, and support they need to reach their full professional potential.
WE WORK WITH 7 HUMAN RIGHTS ORGANIZATIONS
futures without violence
By maximizing the full extent of Futures Without Violence's Ad Grant, we were able to raise awareness and start crucial discussions about coaching boys into men, toxic masculinity, and violence against women.
kurdish project
Kurdish Project reached over 1M users through social media to help cultivate a better understanding between the West and Kurdish culture.
While awards aren’t everything, we’re proud that the work we’ve created has been recognized by industry leaders, bringing more exposure to our clients and their missions.
Press the arrows to see the highlights from 2022's awards + recognition
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Not only are we working with organizations to impact change in the world—we’re also taking charge.
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