Year-End Fundraising Trends + Insights: What We Learned from 2025

In 2025, year-end giving concentrated around urgent moments like Giving Tuesday and December 31. Fewer donors gave more, and early planning, testing, and tailored strategies proved essential for campaign success across all sectors.

$3M Raised in 24 Days: World Central Kitchen’s Rapid-Response Fundraising Campaign to Feed Families in Need

Rapid-response fundraising campaign Introduction This case study highlights the rapid-response partnership between Media Cause and World Central Kitchen (WCK) to mobilize urgent awareness and fundraising during catastrophic flooding in Texas...

Resilience in Digital Fundraising: Church Health’s Journey to Record-Breaking Online Giving

Church Health: Expanding Digital Fundraising to Care for More Communities in Memphis Over three years, Media Cause partnered with Church Health to strengthen their digital fundraising program, diversify donor acquisition...

Pathfinder International: Scaling Global Impact Through Digital Fundraising

Over four years, Media Cause helped Pathfinder International unify its digital strategy, expand donor acquisition, and build a sustainable online fundraising program that fuels their mission around the world. What...

Nonprofit Marketing + Fundraising Trends for 2025 (Q4 Edition)

This blog highlights key observations from our clients, account teams, and sector-wide industry news, and ranks them based on their current impact, growth potential, and relevance.

The Cornell Lab of Ornithology: A Multi-Year Digital Fundraising Success Story

Introduction This multi-year case study highlights Media Cause’s long-term partnership with the Cornell Lab of Ornithology to build a modern, scalable, and sustainable digital fundraising program. Spanning eight years, this...

8 Email Nurture Strategies for Nonprofit Fundraising

In nonprofit fundraising, email remains the highest-yield channel in your digital portfolio. It’s low-cost, highly targeted, and fully owned. But many organizations treat it like a single checking account: every...

Unlocking Donor Psychology for Nonprofit Fundraising

Fundraising isn’t just about transactions—it’s about psychology. Fear, compassion, belonging, and legacy drive giving. Learn how donor archetypes and emotional triggers can help nonprofits craft campaigns that inspire action, deepen relationships, and increase long-term impact.

Nonprofit Fundraising Best Practices: A Comprehensive Guide & Checklist

Introduction This guide brings together key themes and actionable strategies designed to help nonprofits achieve sustainable fundraising success. From the fundamentals of strategic planning and goal setting to the latest...

What Do Tariffs Have to Do With Fundraising? More Than You Think.

If you work in philanthropy or the nonprofit world, you probably don’t spend much time considering tariffs. But as 2025 opens with a fresh round of U.S.-imposed tariffs and global...

Nonprofit Fundraising Strategies for 2025

The financial success of many nonprofits relies on nonprofit fundraising strategies. While organizations may fund their efforts from multiple sources, traditional fundraising – donations from corporations and individuals – is...

Nonprofit Fundraising Trends for 2024: What to Expect During an Election Year

The election cycle impacts nonprofit fundraising & charitable giving across the board, but nonprofits deal with a more complex landscape than usual as we enter the second half of 2024....