Viral Marketing For Nonprofits: 3 Ways to Provide Practical Value

This post is part of our Community Manager Michelle Thai‘s series on Jonah Berger’s 6 STEPPS to Viral Marketing for Nonprofits. According to Jonah Berger, author of Contagious, one way...

Viral Marketing for Nonprofits: Increasing Word Of Mouth With Triggers

This is the third installment of our viral marketing for nonprofits series in which we adapt each component of Jonah Berger’s six STEPPS to viral marketing for nonprofits.

Viral Marketing For Nonprofits: 5 Best Emotions To Leverage

This is the second installment of our viral marketing for nonprofits series in which we apply Jonah Berger’s 6 STEPPS of viral marketing to nonprofits.

Viral Marketing For Nonprofits: 5 Ideas To Create Social Currency

Social currency is the first component of Jonah Berger’s six STEPPS to viral marketing. In this installment of our viral marketing for nonprofits series, we share five ideas to create...

Viral Marketing for Nonprofits: Applying Jonah Berger’s 6 STEPPS

This post is part of a series on viral marketing for nonprofits. Jonah Berger’s 6 STEPPS of viral marketing were first materialized when Berger, marketing professor at The Wharton School, took...

Thursday Thinky: Ice Bucket Challenge, Cause Marketing, & a Webinar!

Before we start, let’s answer the question that you have on your mind right now. What in the world is a “Thursday Thinky”? Well, I’m glad you asked.For over a year now, Amy, our VP of Creative & Brand Strategy, has been sending an email to everyone at Media Cause, every Thursday, to share articles, campaigns, videos, etc. that triggered a reaction, good or bad, from her. These emails have sparked conversations internally, boosted our creativity, and broadened our curiosity.I can’t speak for anybody else but I know that this is the ONE email I’m looking forward to receiving every week. So, as the self-professed Thinky #1 fan, I made it my mission to share that wealth with all of you!

How The ALS #IceBucketChallenge Went Viral

The ALS #IceBucketChallenge is probably the most successful viral campaign of the summer. Not only did it raise awareness for ALS, but it also generated $41.8 million in donations as of August 21....

Star Power: Leveraging Celebrity Influence in Nonprofit Media Marketing

Often, celebrities look to boost their image by supporting a nonprofit organization on social media platforms. It seems like a win-win, and usually, it is: the celebrity gains brownie points...

6 Tools to Measure Nonprofit Social Media Goals

So, you've set up social media profiles and have started engaging with supporters, but how can you ensure that you will reach your nonprofit's social media goals? The answer is through measuring data.

Nonprofit Crowdfunding: 3 Tips for Fundraising Success

Crowdfunding is no longer reserved exclusively for small tech startups. Nonprofit organizations have started using this popular form of fundraising to extend their reach and to find new donors.

Nonprofits: How To Ask Engaging Questions On Facebook

How can you encourage your nonprofit’s supporters to participate in lively discussions about important issues on Facebook? Ask questions.

Best of 2013: Nonprofit Digital Strategies & Tactics

We’ve compiled a list of Media Cause’s most visited blog posts of the year. Here are the most popular nonprofit digital strategies and tactics.