The Media Cause 2019 Impact Report highlights how we've
accelerated the growth and impact of people and organizations
doing good in the world.
The Media Cause 2019 Impact Report highlights how we've accelerated the growth and impact of people and organizations doing good in the world.
2019 was an incredible year. And while we faced plenty of challenges, 2020 is proving once again that we should never take anything for granted. All in all, our team at Media Cause considers ourselves blessed to be a part of a community that is working even harder to drive positive change in the world. At our core, we are a team of marketers, creatives, techies and nonprofit strategists. However, unlike other agencies, we believe that success is measured by tangible impact, not typical marketing metrics. We may use data as signals of progress, but we never lose sight of our real goal: to help our clients move their missions forward.
We are proud to share some of those successes from 2019 with you as part of our first annual Agency Impact Report. Please let us know if there’s anything we can do to help you make an even greater impact in the future.
Eric Facas
Media Cause CEO
Reached
870M
high-quality audience members with relevant content through advanced targeting techniques
Engaged new audiences, resulting in
26M
clicks and engagements
Recruited
464M
supporters
Recruited
334K
supporters
Raised
$10.1M
from
287K
nonprofit champions
Activated
262K
advocates
15
industry awards won for our 2019 creative and fundraising work
(So Far)
Managed
$8.5m
ad dollars across more than
19
advertising platforms
Reached
870M
high-quality audience members, with relevant content through advanced targeting techniques.
Engaged new audiences, resulting in
26M
clicks and engagements.
Recruited
464M
supporters
Recruited
334K
supporters
Raised
$10.1K
from
287K
nonprofit champions
Managed
$8.5m
ad dollars across more than
19
advertising platforms
Activated
262K
advocates
7
industry awards won for our creative work
(For now)
WE WORK WITH 5
animal rights
& welfare ORGANIZATIONS
WE WORK WITH 6
local community
ORGANIZATIONS
We work with 8
environmental
organizations
We work with 11
health organizations
We work with 2
large ngos
We work with 6
foundations
WE WORK WITH 12
education organizations
WE WORK WITH 7
Human rights
organizations
WE WORK WITH 5 animal rights & welfare ORGANIZATIONS
WE WORK WITH 6 local community orgs
WE WORK WITH 8 ENVIRONMENTAL ORGANIZATIONS
WE WORK WITH 11 health ORGANIZATIONS
WE WORK WITH 2 LARGE NGOS
WE CURRENTLY WORK WITH 6 FOUNDATIONS
WE WORK WITH 12 EDUCATION ORGANIZATIONS
WE WORK WITH 7 HUMAN RIGHTS ORGANIZATIONS
Through strategic targeted campaigns, we helped AKC reshape their brand voice and drive awareness beyond their core audience to all dog lovers.
Our advertising initiatives resulted in more than 48M impressions, 500K video views, and 400K website visits.
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We helped Animal Justice Party advance their mission to give animals a political voice in Australia by winning a second seat in the Parliament of New South Wales, growing their membership, and driving new revenue via monthly donations.
Our work has generated over 230K impressions, 74K views, 8,800 clicks, and $12K in new net revenue, strengthening the party's mission to give a political voice to animals.
children's discovery museum of san jose
We put together Children's Discovery Museum of San Jose’s first paid digital marketing strategy to increase awareness and revenue. The campaigns generated over 4K leads and 600 event RSVP, along with raising over $15K during their year-end campaign.
In 1970, there were 45 birds for every single person in the U.S. and Canada. Today? Just 20. But, the data shows that when communities enact science-backed conservation measures, birds come back from the brink — and thrive.
By helping the Cornell Lab of Ornithology raise $4M and growing their monthly giving program by 400%, the Lab is able to invest in science needed to bring birds back.
national parks conservation association
Through strategic, multi-touchpoint campaigns, we helped National Parks Conservation Association elevate their mission to protect our national parks by driving more than 4M impressions and 290K website visits, and raising $275K throughout 2019.
natural resources defense council
Expanded NRDC's social voice and community by sharing 14K posts and generating over 300M organic impressions—helping safeguard the Earth, its people, its plants and animals, and the natural systems on which all life depends.
We helped the Oceanic Preservation Society raise greater awareness of the human impact on global environmental issues by designing and building a dynamic website experience that drives powerful emotional connections and provides opportunities for individuals to take action. After launch, the website attracted twice as much traffic as the previous site.
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Through Google Ad Grants, Facebook Ads, and organic Facebook content, we drove over 250K people to diaTribe's website to consume diabetes education content, resulting in a 20% year-over-year increase in diaTribe subscribers.
Through SEO, we helped CreakyJoints generate a 408% year-over-year increase from organic Google search traffic in just five months — providing arthritis patients and caregivers education, support, advocacy, and opportunities to participate in patient-centered research.
ovarian cancer research alliance
For Ovarian Cancer Awareness Month, our "Knowledge is Power" campaign with the Ovarian Cancer Research Alliance raised $41,497.57 which was a fantastic 48% increase over the 2018 campaign.
In the copycat industry of medical device development, we crafted Shifamed's new brand positioning and messaging to focus on their beliefs and their mission, not just their actions, to set them apart from their competition.
Using an approach grounded in online fundraising fundamentals, we helped Stand Up To Cancer accelerate the pace of groundbreaking translational cancer research efforts by improving email deliverability, deploying new marketing automation, and increasing the number of cross-platform fundraising appeals.
Through a multi-channel campaign, we built a community of over 2K Brazilian jiu-jitsu athletes to fundraise over $870K for childhood cancer research with Tap Cancer Out.
pathfinder
Thanks in part to our success in search marketing and the growth of the mid-level donor program, Pathfinder International is working to provide 10,000 people in Camp 22 of Cox's Bazaar with sexual and reproductive health care.
By growing and engaging Herbalife Nutrition Foundation’s audiences, we achieved a 200% increase in their year-end fundraising, enabling HNF to provide an additional 272K healthy lunches to children in need.
We helped over 4,500 low-income families become aware of, and take the first step to connect with, the opportunity to enroll their child in an outstanding free, public charter school in their neighborhood in Uncommon School's NYC and Boston regions.
By maximizing the full extent of Futures Without Violence's Ad Grant, we were able to raise awareness and start crucial discussions about coaching boys into men, toxic masculinity, and violence against women.
Kurdish Project reached over 1M users through social media to help cultivate a better understanding between the West and Kurdish culture.
WE WORK WITH 5 animal rights & welfare ORGANIZATIONS
WE WORK WITH 6 local community orgs
children's discovery museum of san jose
We put together Children's Discovery Museum of San Jose’s first paid digital marketing strategy, to generate over 4,000 leads and 600 event RSVP to increase awareness and ticket sales, along with managing their first-ever year-end campaign, raising over $15K.
WE WORK WITH 8 ENVIRONMENTAL ORGANIZATIONS
cornell lab of ornithology
In 1970, there were 45 birds for every single person in the U.S. and Canada. Today? Just 20. But, the data shows that when communities enact science-backed conservation measures, birds come back from the brink — and thrive.
By helping the Cornell Lab of Ornithology raise $4M and growing the their monthly giving program by 400%, the Lab is able to invest in science needed to bring birds back.
national parks conservation association
Through strategic, multi-touchpoint campaigns, we helped National Parks Conservation Association elevate their mission to protect our national parks by driving more than 4M impressions and 290K website visits, and raising $275K throughout 2019.
national resources defense council
Expanded NRDC's reach of social voice and community by sharing 14K posts and generating over 300M organic impressions—helping safeguard the Earth: its people, its plants and animals and the natural systems on which all life depends.
oceanic preservation society
We helped the Oceanic Preservation Society raise greater awareness of the human impact on global environmental issues by designing and building a dynamic website experience that drives powerful emotional connections and provides opportunities for individuals to take action. After launch, the website attracted twice as much search traffic as the previous site.
WE WORK WITH 11 health ORGANIZATIONS
diatribe
Through Google Ad Grants, Facebook Ads, and organic Facebook content, we drove over 250K people to diaTribe's website to consume diabetes education content, resulting in a 20% year-over-year increase in diaTribe subscribers.
Creaky joints
Through SEO, we helped Creaky Joints generate over 1M visitors (2,314% year over year increase) from organic Google search traffic—providing arthritis patients and caregivers education, support, advocacy, and opportunities to participate in patient-centered research.
ovarian cancer research alliance
For Ovarian Cancer Awareness Month, our "Knowledge is Power" campaign with the Ovarian Cancer Research Alliance raised $41,497.57 which was a fantastic 48% increase over the 2018 campaign.
shifamed
In a copycat industry, we crafted Shifamed's new brand positioning and messaging to focus on their beliefs and their mission, not just their actions, to set them apart from their competition.
stand up to cancer
Using an approach grounded in online fundraising fundamentals, we helped Stand Up To Cancer accelerate the pace of groundbreaking translational cancer research efforts by improving email deliverability, deploying new marketing automation, and increasing the number of cross-platform fundraising appeals.
tap cancer out
Through a multi-channel campaign, we built a community of over 2K Brazilian jiu-jitsu athletes to fundraise over $870K for childhood cancer research with Tap Cancer Out.
WE WORK WITH 2 LARGE NGOS
pathfinder
Due to our success in search marketing and the growth of the mid-level donor program, Pathfinder International is working to provide 10,000 people in Camp 22 of Cox's Bazaar with sexual and reproductive health care.
WE CURRENTLY WORK WITH 6 FOUNDATIONS
herbalife
In 2019, we grew and engaged Herbalife Nutrition Foundation’s audiences—resulting in more than doubling their year-end fundraising year over year by raising $57k in 2019 enabling HNF to provide an additional 272,000 healthy lunches to children in need.
WE WORK WITH 12 EDUCATION ORGANIZATIONS
uncommon
We helped over 4,500 low-income families become aware of, and take the first step to connect with, the opportunity to enroll their child in an outstanding free, public charter school in their neighborhood in Uncommon's NYC and Boston regions.
year up
Through a highly targeted, multi-touchpoint advertising strategy, we helped Year Up recruit more than 17,000 young adults to take the first step in gaining the skills, experience, and support they need to reach their full professional potential.
WE WORK WITH 7 HUMAN RIGHTS ORGANIZATIONS
futures without violence
By maximizing the full extent of Futures Without Violence's Ad Grant, we were able to raise awareness and start crucial discussions about coaching boys into men, toxic masculinity, and violence against women.
kurdish project
Kurdish Project reached over 1M users through social media to help cultivate a better understanding between the Kurdish people and their culture.
WE WORK WITH 5 animal rights & welfare ORGANIZATIONS
american kennel club
Through strategic targeted campaigns, we helped AKC reshape their brand voice and drive awareness beyond their core audience to all dog lovers.
Our advertising initiatives resulted in more than 48M impressions, 500K video views, and 400K website visits.
animal justice party
We helped Animal Justice Party advance their mission to give animals a political voice in Australia by winning a second seat in the Parliament of New South Wales, growing their membership, and driving new revenue via monthly donations.
Our work has generated over 230K impressions, 74K views, 8,800 clicks, and $12K in new net revenue, strengthening the party's mission to give a political voice to animals.
WE WORK WITH 6 local community orgs
children's discovery museum of san jose
We put together Children's Discovery Museum of San Jose’s first paid digital marketing strategy, to generate over 4,000 leads and 600 event RSVP to increase awareness and ticket sales, along with managing their first-ever year-end campaign, raising over $15K.
WE WORK WITH 8 ENVIRONMENTAL ORGANIZATIONS
cornell lab of ornithology
In 1970, there were 45 birds for every single person in the U.S. and Canada. Today? Just 20. But, the data shows that when communities enact science-backed conservation measures, birds come back from the brink — and thrive.
By helping the Cornell Lab of Ornithology raise $4M and growing their monthly giving program by 400%, the Lab is able to invest in science needed to bring birds back.
national parks conservation association
Through strategic, multi-touchpoint campaigns, we helped National Parks Conservation Association elevate their mission to protect our national parks by driving more than 4M impressions and 290K website visits, and raising $275K throughout 2019.
natural resources defense council
Expanded NRDC's social voice and community by sharing 14K posts and generating over 300M organic impressions—helping safeguard the Earth, its people, its plants and animals, and the natural systems on which all life depends.
oceanic preservation society
We helped the Oceanic Preservation Society raise greater awareness of the human impact on global environmental issues by designing and building a dynamic website experience that drives powerful emotional connections and provides opportunities for individuals to take action. After launch, the website attracted twice as much traffic as the previous site.
WE WORK WITH 11 health ORGANIZATIONS
diatribe
Through Google Ad Grants, Facebook Ads, and organic Facebook content, we drove over 250K people to diaTribe's website to consume diabetes education content, resulting in a 20% year-over-year increase in diaTribe subscribers.
Creakyjoints
Through SEO, we helped CreakyJoints generate a 408% year-over-year increase from organic Google search traffic in just five months — providing arthritis patients and caregivers education, support, advocacy, and opportunities to participate in patient-centered research.
ovarian cancer research alliance
For Ovarian Cancer Awareness Month, our "Knowledge is Power" campaign with the Ovarian Cancer Research Alliance raised $41,497.57 which was a fantastic 48% increase over the 2018 campaign.
shifamed
In the copycat industry of medical device development, we crafted Shifamed's new brand positioning and messaging to focus on their beliefs and their mission, not just their actions, to set them apart from their competition.
stand up to cancer
Using an approach grounded in online fundraising fundamentals, we helped Stand Up To Cancer accelerate the pace of groundbreaking translational cancer research efforts by improving email deliverability, deploying new marketing automation, and increasing the number of cross-platform fundraising appeals.
tap cancer out
Through a multi-channel campaign, we built a community of over 2K Brazilian jiu-jitsu athletes to fundraise over $870K for childhood cancer research with Tap Cancer Out.
WE WORK WITH 2 LARGE NGOS
pathfinder
Thanks in part to our success in search marketing and the growth of the mid-level donor program, Pathfinder International is working to provide 10,000 people in Camp 22 of Cox's Bazaar with sexual and reproductive health care.
WE CURRENTLY WORK WITH 6 FOUNDATIONS
herbalife
By growing and engaging Herbalife Nutrition Foundation’s audiences, we achieved a 200% increase in their year-end fundraising, enabling HNF to provide an additional 272K healthy lunches to children in need.
WE WORK WITH 12 EDUCATION ORGANIZATIONS
uncommon schools
We helped over 4,500 low-income families become aware of, and take the first step to connect with, the opportunity to enroll their child in an outstanding free, public charter school in their neighborhood in Uncommon School's NYC and Boston regions.
year up
Through a highly targeted, multi-touchpoint advertising strategy, we helped Year Up recruit more than 17,000 young adults to take the first step in gaining the skills, experience, and support they need to reach their full professional potential.
WE WORK WITH 7 HUMAN RIGHTS ORGANIZATIONS
futures without violence
By maximizing the full extent of Futures Without Violence's Ad Grant, we were able to raise awareness and start crucial discussions about coaching boys into men, toxic masculinity, and violence against women.
kurdish project
Kurdish Project reached over 1M users through social media to help cultivate a better understanding between the West and Kurdish culture.
Media Cause is proud of all of the incredible, tangible impact we were able to help our clients create in 2019. This year, the need and the challenges are both greater than ever. We’re committed to doing everything it takes to create positive changes in the world, ensuring every good cause has the tools, resources, and momentum to move their mission forward. Let’s dig in together.
