2020 gave us a reason to learn a whole new vocabulary on how to talk about the times we’re living in. Every day was unprecedented. We learned how to pivot. And we all discovered how to unmute ourselves on every type of video conference platform invented. But it also gave us the opportunity to take 366 days to reevaluate expectations, realign on priorities, and reshape our future as an agency, and as an industry.

re:prioritize

traditional metrics for success were tossed out the window

re:think

when, where, and how we reach audiences in our new normal

re:imagine

our industry when everyone has an equitable shot at success

re:addressing the systemic barriers that keep incredibly talented people from working in the marketing and nonprofit industries

RiseUP Marketing Fellowship

The marketing, advertising, and nonprofit industries have been in desperate need of greater diversity for years. But for all the well-intentioned efforts to make our fields more inclusive and accessible, measurable progress has been slow to follow. There's still a massive lack of opportunity and representation, fueled by critical gaps in the way many programs recruit, hire, and nurture their talent. Seeing this need called out more than ever in the summer of 2020, we created the RiseUP Marketing Fellowship (in partnership with Social Good Labs, a 501c3) to help rewrite this narrative—and enable more diverse talent to get their feet in the door, their voices heard, their resumes strengthened, and their impact recognized.

Learn More

RiseUP Marketing Fellowship

The marketing, advertising, and nonprofit industries have been in desperate need of greater diversity for years. But for all the well-intentioned efforts to make our fields more inclusive and accessible, measurable progress has been slow to follow. There's still a massive lack of opportunity and representation, fueled by critical gaps in the way many programs recruit, hire, and nurture their talent. Seeing this need called out more than ever in the summer of 2020, we created the RiseUP Marketing Fellowship (in partnership with Social Good Labs, a 501c3) to help rewrite this narrative—and enable more diverse talent to get their feet in the door, their voices heard, their resumes strengthened, and their impact recognized.

Learn More

RiseUP Marketing Fellowship

The marketing, advertising, and nonprofit industries have been in desperate need of greater diversity for years. But for all the well-intentioned efforts to make our fields more inclusive and accessible, measurable progress has been slow to follow. There's still a massive lack of opportunity and representation, fueled by critical gaps in the way many programs recruit, hire, and nurture their talent. Seeing this need called out more than ever in the summer of 2020, we created the RiseUP Marketing Fellowship (in partnership with Social Good Labs, a 501c3) to help rewrite this narrative—and enable more diverse talent to get their feet in the door, their voices heard, their resumes strengthened, and their impact recognized.

Learn More

re:emphasizing what it means to be an impact agency in the year 2020

Animal Rights
& Welfare

WE WORK WITH 4
animal rights
& welfare ORGANIZATIONS


Art + Culture

WE WORK WITH 4
ART + CULTURE ORGANIZATIONS


Education

WE WORK WITH 10
education organizations


Environment

WE WORK WITH 9
ENVIRONMENT
ORGANIZATIONS


Health

We work with 11
HEALTH
organizations

Human
Resources

We work with 8
HUMAN RESOURCES
ORGANIZATIONS


Human Rights

We work with 6
HUMAN RIGHTS
ORGANIZATIONS

International
Development

We work with 4
INTERNATIONAL DEVELOPMENT
organizations

American Kennel Club

With COVID-19, we helped AKC pivot their focus on revenue generating paid media strategy, generating more than $2.6M to help protect the well-being of all dogs and promoting responsible dog ownership during a time of need.

Art Enables

By developing a multi-channel fundraising strategy, we helped Art Enables raise 440% more donations during end-of-year in 2020, creating more opportunities for artists with disabilities to make, market, and earn income from their original and compelling artwork.

Common Sense Education

In order to help make things easier for families, teachers, and kids during the pandemic, Common Sense developed a new initiative, Wide Open School. 

By leveraging their Google Ad Grant, we were able to help provide 600,000 parents and teachers education resources to help their students succeed.

Minerva Schools

Despite many recruitment challenges due to COVID-19, we helped Minerva’s Global Undergraduate Program improve the future of student leaders by acquiring 4,000 applicants from across the globe.

Uncommon Schools

We helped over 9,800 low-income families become aware of, and take the first step to connect with, the opportunity to enroll their child in an outstanding free, public charter school in their neighborhood in Uncommon's six regions.

Ceres

This year we helped Ceres navigate the unique challenges of COVID-19 by developing strategic lead generation and fundraising campaigns, generating a 59% increase in online giving, helping Ceres build a sustainable future for people and the planet.

Natural Resources Defense Council

Throughout 2020, we helped build awareness of NRDC's mission of protecting the health and well-being of people, communities, and nature by expanding reach and driving engagement amongst NRDC's social communities by reaching more than 200 million individuals.

Surfrider Foundation

We helped Surfrider Foundation protect the world's oceans, waves and beaches through a PSA video targeted to cigarette smokers in San Francisco, educating them on how to safely dispose of and recycle cigarette butts so that they don't end up harming aquatic life.

Global Healthy Living Foundation

In 2020, we helped Global Healthy Living Foundation, and its arthritis community CreakyJoints, become one of the most trusted sources of support and information for people living with chronic illness during COVID-19 by launching a COVID support program and generating nearly 40,000 new community members organically within 9 months of launch. With its expanded reach, the program offered these high-risk individuals the support, information, and community they needed during these challenging times.

Great Cycle Challenge

Through a strategic digital media campaign, we helped Great Cycle Challenge achieve a record number of registrations, raising more than $14M to help fight kids' cancer.

Herbalife Nutrition Foundation

In 2020, we deployed a strategic fundraising strategy for Herbalife Nutrition Foundation that activated 80% more donors, raising $1.3M, helping provide more healthy meals and nutrition education to children in need.

Lucile Packard Foundation for Children's Health

By leveraging a data-driven, audience-first, digital year-end fundraising strategy, we helped Lucile Packard Foundation for Children's Health raise $530K (49%) more in 2020 than 2019—supporting patients at Lucile Packard Children's Hospital Stanford.

Parkinson's Foundation

Through our Year-end Campaign, we helped Parkinson's Foundation raise over $200K, helping make life better for people with Parkinson's disease by improving care and advancing research toward a cure.

All Clear Foundation

We helped All Clear Foundation improve the well-being of first responders during a challenging year, by providing vital online resources to 3,372 first responders and raising $22,000 to provide 2,000 first responders access to the Responder Rel8 app.

Tipping Point Community

We partnered with Tipping Point Community to create an innovative, multimedia creative campaign, All In, helping them advance the most promising poverty-fighting solutions and raising awareness about solutions to homelessness in the Bay Area.

YWCA

With our successful year-end fundraising program we helped YWCA USA raise 265% more donations over 2019, enabling them to provide necessary resources for women of color to achieve economic security through well-paying, stable jobs and comprehensive childcare solutions.

Brennan Center of Justice

In a fraught election year, we helped Brennan Center of Justice defend our country’s systems of democracy and justice by leveraging a data-driven social and paid media strategy, reaching over 55M individuals and engaging 1.5M voters.

HeadCount

Through strategic messaging and creative concepts, HeadCount was able to effectively reach and mobilize young voters, during a pivotal election, in order to help HeadCount hit a new organizational milestone of 1M new voters registered.

Facing History

By implementing a robust Google Ad Grant strategy Facing History's educated over 200,000 educators, providing them with important teaching resources to challenge themselves and their students to stand up to bigotry and hate. 

Pathfinder International

In 2020, we helped Pathfinder develop an integrated digital strategy across marketing, fundraising, and advocacy—engaging 49% more followers across social media, and acquiring 64% more new donors—allowing Pathfinder to reach women and girls around the world with critical sexual and reproductive health services and education during COVID-19.

buildOn

We helped buildOn transition their global school building initiatives that were impacted by the pandemic to local community service projects. By pivoting our Google Ad Grant strategy, we drove 39% of their web traffic, resulting in greater brand awareness of their mask making kits and community food donation projects.

IMPACT BY ISSUE

Animal Rights + Welfare

WE WORK WITH 5 animal rights & welfare ORGANIZATIONS

IMPACT BY ISSUE

Local
Community

WE WORK WITH 6 local community orgs

children's discovery museum of san jose

We put together Children's Discovery Museum of San Jose’s first paid digital marketing strategy, to generate over 4,000 leads and 600 event RSVP to increase awareness and ticket sales, along with managing their first-ever year-end campaign, raising over $15K.

IMPACT BY ISSUE

Environment

WE WORK WITH 8 ENVIRONMENTAL ORGANIZATIONS

cornell lab of ornithology

In 1970, there were 45 birds for every single person in the U.S. and Canada. Today? Just 20. But, the data shows that when communities enact science-backed conservation measures, birds come back from the brink — and thrive.

By helping the Cornell Lab of Ornithology raise $4M and growing the their monthly giving program by 400%, the Lab is able to invest in science needed to bring birds back.

national parks conservation association

Through strategic, multi-touchpoint campaigns, we helped National Parks Conservation Association elevate their mission to protect our national parks by driving more than 4M impressions and 290K website visits, and raising $275K throughout 2019.

national resources defense council

Expanded NRDC's reach of social voice and community by sharing 14K posts and generating over 300M organic impressions—helping safeguard the Earth: its people, its plants and animals and the natural systems on which all life depends.

oceanic preservation society

We helped the Oceanic Preservation Society raise greater awareness of the human impact on global environmental issues by designing and building a dynamic website experience that drives powerful emotional connections and provides opportunities for individuals to take action. After launch, the website attracted twice as much search traffic as the previous site.

IMPACT BY ISSUE

Health

WE WORK WITH 11 health ORGANIZATIONS

diatribe

Through Google Ad Grants, Facebook Ads, and organic Facebook content, we drove over 250K people to diaTribe's website to consume diabetes education content, resulting in a 20% year-over-year increase in diaTribe subscribers.

Creaky joints

Through SEO, we helped Creaky Joints generate over 1M visitors (2,314% year over year increase) from organic Google search traffic—providing arthritis patients and caregivers education, support, advocacy, and opportunities to participate in patient-centered research. 

ovarian cancer research alliance

For Ovarian Cancer Awareness Month, our "Knowledge is Power" campaign with the Ovarian Cancer Research Alliance raised $41,497.57 which was a fantastic 48% increase over the 2018 campaign.

shifamed

In a copycat industry, we crafted Shifamed's new brand positioning and messaging to focus on their beliefs and their mission, not just their actions, to set them apart from their competition.

stand up to cancer

Using an approach grounded in online fundraising fundamentals, we helped Stand Up To Cancer accelerate the pace of groundbreaking translational cancer research efforts by improving email deliverability, deploying new marketing automation, and increasing the number of cross-platform fundraising appeals.

tap cancer out

Through a multi-channel campaign, we built a community of over 2K Brazilian jiu-jitsu athletes to fundraise over $870K for childhood cancer research with Tap Cancer Out.

IMPACT BY ISSUE

Large NGOs

WE WORK WITH 2 LARGE NGOS

pathfinder

Due to our success in search marketing and the growth of the mid-level donor program, Pathfinder International is working to provide 10,000 people in Camp 22 of Cox's Bazaar with sexual and reproductive health care.

IMPACT BY ISSUE

Foundation

WE CURRENTLY WORK WITH 6 FOUNDATIONS

herbalife

In 2019, we grew and engaged Herbalife Nutrition Foundation’s audiences—resulting in more than doubling their year-end fundraising year over year by raising $57k in 2019 enabling HNF to provide an additional 272,000 healthy lunches to children in need.

IMPACT BY ISSUE

Education

WE WORK WITH 12 EDUCATION ORGANIZATIONS

uncommon

We helped over 4,500 low-income families become aware of, and take the first step to connect with, the opportunity to enroll their child in an outstanding free, public charter school in their neighborhood in Uncommon's NYC and Boston regions.

year up

Through a highly targeted, multi-touchpoint advertising strategy, we helped Year Up recruit more than 17,000 young adults to take the first step in gaining the skills, experience, and support they need to reach their full professional potential.

IMPACT BY ISSUE

Human Rights

WE WORK WITH 7 HUMAN RIGHTS ORGANIZATIONS

futures without violence

By maximizing the full extent of Futures Without Violence's Ad Grant, we were able to raise awareness and start crucial discussions about coaching boys into men, toxic masculinity, and violence against women.

kurdish project

Kurdish Project reached over 1M users through social media to help cultivate a better understanding between the Kurdish people and their culture.

IMPACT BY ISSUE

Animal Rights & Welfare

WE WORK WITH 4 animal rights & welfare ORGANIZATIONS

American Kennel Club

With COVID-19, we helped AKC pivot their focus on revenue generating paid media strategy, generating more than $2.6M to help protect the well-being of all dogs and promoting responsible dog ownership during a time of need.

IMPACT BY ISSUE

Art + Culture

WE WORK WITH 4 art + culture orgs

Art Enables

By developing a multi-channel fundraising strategy, we helped Art Enables raise 440% more donations during end-of-year in 2020, creating more opportunities for artists with disabilities to make, market, and earn income from their original and compelling artwork.

IMPACT BY ISSUE

Education

WE WORK WITH 12 EDUCATION ORGANIZATIONS

Common Sense Education

In order to help make things easier for families, teachers, and kids during the pandemic, Common Sense developed a new initiative, Wide Open School. 

By leveraging their Google Ad Grant, we were able to help provide 600,000 parents and teachers education resources to help their students succeed.

Minerva Schools

Despite many recruitment challenges due to COVID-19, we helped Minerva’s Global Undergraduate Program improve the future of student leaders by acquiring 4,000 applicants from across the globe.

Uncommon Schools

We helped over 9,800 low-income families become aware of, and take the first step to connect with, the opportunity to enroll their child in an outstanding free, public charter school in their neighborhood in Uncommon's six regions.

IMPACT BY ISSUE

Environment

WE WORK WITH 8 environmental ORGANIZATIONS

Ceres

This year we helped Ceres navigate the unique challenges of COVID-19 by developing strategic lead generation and fundraising campaigns, generating a 59% increase in online giving, helping Ceres build a sustainable future for people and the planet.

Natural Resources Defense Council

Throughout 2020, we helped build awareness of NRDC's mission of protecting the health and well-being of people, communities, and nature by expanding reach and driving engagement amongst NRDC's social communities by reaching more than 200 million individuals.

Surfrider Foundation

We helped Surfrider Foundation protect the world's oceans, waves and beaches through a PSA video targeted to cigarette smokers in San Francisco, educating them on how to safely dispose of and recycle cigarette butts so that they don't end up harming aquatic life.

IMPACT BY ISSUE

Health

WE WORK WITH 11 Health organizations

Great Cycle Challenge

Through a strategic digital media campaign, we helped Great Cycle Challenge achieve a record number of registrations, raising more than $14M to help fight kids' cancer.

Herbalife Nutrition Foundation

In 2020, we deployed a strategic fundraising strategy for Herbalife Nutrition Foundation that activated 80% more donors, raising $1.3M, helping provide more healthy meals and nutrition education to children in need.

Lucile Packard Foundation for Children's Health

By leveraging a data-driven, audience-first, digital year-end fundraising strategy, we helped Lucile Packard Foundation for Children's Health raise $530K (49%) more in 2020 than 2019—supporting patients at Lucile Packard Children's Hospital Stanford.

Parkinson's Foundation

Through our Year-end Campaign, we helped Parkinson's Foundation raise over $200K, helping make life better for people with Parkinson's disease by improving care and advancing research toward a cure.

IMPACT BY ISSUE

Human Resources

WE CURRENTLY WORK WITH 8 human resources organizations

All Clear Foundation

We helped All Clear Foundation improve the well-being of first responders during a challenging year, by providing vital online resources to 3,372 first responders and raising $22,000 to provide 2,000 first responders access to the Responder Rel8 app.

Tipping Point Community

We partnered with Tipping Point Community to create an innovative, multimedia creative campaign, All In, helping them advance the most promising poverty-fighting solutions and raising awareness about solutions to homelessness in the Bay Area.

YWCA

With our successful year-end fundraising program we helped YWCA USA raise 265% more donations over 2019, enabling them to provide necessary resources for women of color to achieve economic security through well-paying, stable jobs and comprehensive childcare solutions.

IMPACT BY ISSUE

Human Rights

WE WORK WITH 6 human rights ORGANIZATIONS

Brennan Center of Justice

In a fraught election year, we helped Brennan Center of Justice defend our country’s systems of democracy and justice by leveraging a data-driven social and paid media strategy, reaching over 55M individuals and engaging 1.5M voters.

HeadCount

Through strategic messaging and creative concepts, HeadCount was able to effectively reach and mobilize young voters, during a pivotal election, in order to help HeadCount hit a new organizational milestone of 1M new voters registered.

Facing History

By implementing a robust Google Ad Grant strategy Facing History's educated over 200,000 educators, providing them with important teaching resources to challenge themselves and their students to stand up to bigotry and hate. 

IMPACT BY ISSUE

International Development

WE WORK WITH 4 international development ORGANIZATIONS

Pathfinder

In 2020, we helped Pathfinder develop an integrated digital strategy across marketing, fundraising, and advocacy—engaging 49% more followers across social media, and acquiring 64% more new donors—allowing Pathfinder to reach women and girls around the world with critical sexual and reproductive health services and education during COVID-19.

buildOn

We helped buildOn transition their global school building initiatives that were impacted by the pandemic to local community service projects. By pivoting our Google Ad Grant strategy, we drove 39% of their web traffic, resulting in greater brand awareness of their mask making kits and community food donation projects.

2020 by the numbers

Reached

1.2B

high-quality audience members with relevant content through advanced targeting techniques

(+29% from 2019)

Engaged new audiences, resulting in

43M

clicks and engagements

(+40% from 2019)

Recruited

464M

supporters

Raised

$10.7M

from

134K

nonprofit champions

(+5% from 2019)

Activated

681K

advocates

(+61% from 2019)

15

industry awards won for our 2020 creative and fundraising work

(So Far)

Managed content over

25

platforms

(+24% from 2019)

Spent

$13M

ad dollars and recieved an additional

$3.5

in Google Ad Grants as relief media

(+34% from 2019)

2020 by the numbers

Reached

1.2B

high-quality audience members with relevant content through advanced targeting techniques

(+29% from 2019)

Engaged new audiences, resulting in

43M

clicks and engagements

(+40% from 2019)

Recruited

464M

supporters

Raised

$10.7M

from

134K

nonprofit champions

(+5% from 2019)

Activated

681K

advocates

(+61% from 2019)

15

industry awards won for our 2020 creative and fundraising work

(So Far)

Managed content over

25

platforms

(+24% from 2019)

Spent

$13M

ad dollars and recieved an additional

$3.5

in Google Ad Grants as relief media

(+34% from 2019)

2020 by the numbers

Reached

1.2B

high-quality audience members, with relevant content through advanced targeting techniques.

Engaged new audiences, resulting in

43M

clicks and engagements.

Recruited

464M

supporters

Raised

$10.7K

from

134K

nonprofit champions

Managed content over

25

platforms

Raised

$10.7m

from

134K

nonprofit champions

Activated

681K

advocates

15

industry awards won for our 2020 creative and fundraising work

(For now)

Stand-out work from 2020

Impact by Service

Inc 5000

We were honored on the Inc. 5000, the most prestigious ranking of the nation’s fastest-growing business.

View Work

Inc Best in Business

As a 2020 Inc. Best in Business Gold Medal winner, we were recognized for helping support nonprofits and their impact in their communities during a challenging year.

View Work

Meet the Breeds

We launched a playful, inviting campaign for AKC’s Meet the Breeds showcase, leveraging fun visuals and storylines to attract dog-lovers to attend the NYC-based event.

View Work

If It Barks

In collaboration with American Kennel Club, we launched their first ever nationwide brand marketing campaign.

View Work

Surfrider International

We worked alongside Surfrider San Francisco to develop a PSA to address a specific challenge threatening the Bay Area’s beaches and waterway.

View Work

Headcount

During a historic election year, we worked with HeadCount to get young, eligible voters to the polls.

View Work

All In

We joined forces with Tipping Point Community forces to take on the homelessness crisis in San Francisco by asking all the right questions. 

View Work

Freelancer Feature

To help our freelancer friends impacted by the pandemic, we combined our networking and marketing chops to give amazing creatives access to new audiences to showcase their skills.

View Work

Great Cycle Challenge

Despite the pandemic, we worked with the Great Cycle Challenge, a month-long national cycling program, to break records recruiting riders to raise funds to end childhood cancer.

View Work

American Kennel Club

With COVID-19, we helped AKC pivot their focus on revenue generating paid media strategy, generating more than $2.6M to help protect the well-being of all dogs and promoting responsible dog ownership during a time of need.

All In

We helped Tipping Point Community create an innovative, multimedia creative campaign, All In, helping them advance the most promising poverty-fighting solutions and raising awareness about solutions to homelessness in the Bay Area.

Surfrider Foundation

We helped Surfrider Foundation protect the world's oceans, waves and beaches through a PSA video targeted to cigarette smokers in San Francisco, educating them on how to safely dispose of and recycle cigarette butts so that they don't end up harming aquatic life.

Natural Resources Defense Council

Throughout 2020, we helped build awareness of NRDC's mission of protecting the health and well-being of people, communities, and nature by expanding reach and driving engagement amongst NRDC's social communities by reaching more than 200 million individuals.

Ceres

This year we helped Ceres navigate the unique challenges of COVID-19 by developing strategic lead generation and fundraising campaigns, generating a 59% increase in online giving, helping Ceres build a sustainable future for people and the planet.

diaTribe

Through Google Ad Grants, Facebook Ads, and organic Facebook content, we drove over 250K people to diaTribe's website to consume diabetes education content, resulting in a 20% year-over-year increase in diaTribe subscribers.

CreakyJoints

Through SEO, we helped CreakyJoints generate a 408% year-over-year increase from organic Google search traffic in just five months — providing arthritis patients and caregivers education, support, advocacy, and opportunities to participate in patient-centered research.

Great Cycle Challenge

Through a strategic digital media campaign, we helped Great Cycle Challenge achieve a record number of registrations, raising $15M to help fight kids' cancer.

Pathfinder

Thanks in part to our success in search marketing and the growth of the mid-level donor program, Pathfinder International is working to provide 10,000 people in Camp 22 of Cox's Bazaar with sexual and reproductive health care.

buildOn

We helped buildOn transition their global school building initiatives that were impacted by the pandemic to local community service projects. By pivoting our Google Ad Grant strategy, we drove 39% of their web traffic, resulting in greater brand awareness of their mask making kits and community food donation projects.

YWCA

Due to our successful year-end fundraising program, a 265% increase over prior year–YWCA USA was able to provide resources needed now more than ever so that women of color can achieve economic security through well-paying, stable jobs and comprehensive childcare solutions.

Herbalife

In 2020, we deployed a strategic fundraising strategy that activated 80% more donors, raising 26% YOY, providing healthy meals and nutrition education to a child in need.

Lucile

By leveraging a data-driven, audience first, fundraising strategy, we helped Lucile raise 49% more in 2020 than 2019, helping increase the accessibility of health care to children.

Parkinson's Foundation

Through multiple strategic digital media campaigns, Media Cause helped Parkinson's Foundation drive fundraising event registrations and raise over $200K helping make life better for people with Parkinson's disease by improving care and advancing research toward a cure.

Uncommon Schools

We helped over 9,800 low-income families become aware of, and take the first step to connect with, the opportunity to enroll their child in an outstanding free, public charter school in their neighborhood in Uncommon's six regions.

Minerva

Despite many recruitment challenges due to COVID-19, we helped Minerva’s Global Undergraduate Program improve the future of student leaders by acquiring 4,000 applicants from across the globe.

HeadCount

Through strategic messaging and creative concepts, HeadCount was able to effectively reach and mobilize young voters, during a pivotal election, in order to help HeadCount hit a new organizational milestone of 1M new voters registered.

Facing History

By leveraging an effective Google Ad Grant strategy Facing History's educated over 200,000 educators, providing them with important teaching resources, challenging themselves and their students to stand up to bigotry and hate. 

Brennan Center

In a fraught election year, we helped Brennan Center of Justice defend our country’s systems of democracy and justice by leveraging a data-driven social and paid media strategy, reaching over 55M individuals and engaging 1.5M voters.

IMPACT BY ISSUE

Animal Rights + Welfare

WE WORK WITH 5 animal rights & welfare ORGANIZATIONS

IMPACT BY ISSUE

Local
Community

WE WORK WITH 6 local community orgs

children's discovery museum of san jose

We put together Children's Discovery Museum of San Jose’s first paid digital marketing strategy, to generate over 4,000 leads and 600 event RSVP to increase awareness and ticket sales, along with managing their first-ever year-end campaign, raising over $15K.

IMPACT BY ISSUE

Environment

WE WORK WITH 8 ENVIRONMENTAL ORGANIZATIONS

cornell lab of ornithology

In 1970, there were 45 birds for every single person in the U.S. and Canada. Today? Just 20. But, the data shows that when communities enact science-backed conservation measures, birds come back from the brink — and thrive.

By helping the Cornell Lab of Ornithology raise $4M and growing the their monthly giving program by 400%, the Lab is able to invest in science needed to bring birds back.

national parks conservation association

Through strategic, multi-touchpoint campaigns, we helped National Parks Conservation Association elevate their mission to protect our national parks by driving more than 4M impressions and 290K website visits, and raising $275K throughout 2019.

national resources defense council

Expanded NRDC's reach of social voice and community by sharing 14K posts and generating over 300M organic impressions—helping safeguard the Earth: its people, its plants and animals and the natural systems on which all life depends.

oceanic preservation society

We helped the Oceanic Preservation Society raise greater awareness of the human impact on global environmental issues by designing and building a dynamic website experience that drives powerful emotional connections and provides opportunities for individuals to take action. After launch, the website attracted twice as much search traffic as the previous site.

IMPACT BY ISSUE

Health

WE WORK WITH 11 health ORGANIZATIONS

diatribe

Through Google Ad Grants, Facebook Ads, and organic Facebook content, we drove over 250K people to diaTribe's website to consume diabetes education content, resulting in a 20% year-over-year increase in diaTribe subscribers.

Creaky joints

Through SEO, we helped Creaky Joints generate over 1M visitors (2,314% year over year increase) from organic Google search traffic—providing arthritis patients and caregivers education, support, advocacy, and opportunities to participate in patient-centered research. 

ovarian cancer research alliance

For Ovarian Cancer Awareness Month, our "Knowledge is Power" campaign with the Ovarian Cancer Research Alliance raised $41,497.57 which was a fantastic 48% increase over the 2018 campaign.

shifamed

In a copycat industry, we crafted Shifamed's new brand positioning and messaging to focus on their beliefs and their mission, not just their actions, to set them apart from their competition.

stand up to cancer

Using an approach grounded in online fundraising fundamentals, we helped Stand Up To Cancer accelerate the pace of groundbreaking translational cancer research efforts by improving email deliverability, deploying new marketing automation, and increasing the number of cross-platform fundraising appeals.

tap cancer out

Through a multi-channel campaign, we built a community of over 2K Brazilian jiu-jitsu athletes to fundraise over $870K for childhood cancer research with Tap Cancer Out.

IMPACT BY ISSUE

Large NGOs

WE WORK WITH 2 LARGE NGOS

pathfinder

Due to our success in search marketing and the growth of the mid-level donor program, Pathfinder International is working to provide 10,000 people in Camp 22 of Cox's Bazaar with sexual and reproductive health care.

IMPACT BY ISSUE

Foundation

WE CURRENTLY WORK WITH 6 FOUNDATIONS

herbalife

In 2019, we grew and engaged Herbalife Nutrition Foundation’s audiences—resulting in more than doubling their year-end fundraising year over year by raising $57k in 2019 enabling HNF to provide an additional 272,000 healthy lunches to children in need.

IMPACT BY ISSUE

Education

WE WORK WITH 12 EDUCATION ORGANIZATIONS

uncommon

We helped over 4,500 low-income families become aware of, and take the first step to connect with, the opportunity to enroll their child in an outstanding free, public charter school in their neighborhood in Uncommon's NYC and Boston regions.

year up

Through a highly targeted, multi-touchpoint advertising strategy, we helped Year Up recruit more than 17,000 young adults to take the first step in gaining the skills, experience, and support they need to reach their full professional potential.

IMPACT BY ISSUE

Human Rights

WE WORK WITH 7 HUMAN RIGHTS ORGANIZATIONS

futures without violence

By maximizing the full extent of Futures Without Violence's Ad Grant, we were able to raise awareness and start crucial discussions about coaching boys into men, toxic masculinity, and violence against women.

kurdish project

Kurdish Project reached over 1M users through social media to help cultivate a better understanding between the Kurdish people and their culture.

IMPACT BY ISSUE

Animal Rights & Welfare

WE WORK WITH 5 animal rights & welfare ORGANIZATIONS

american kennel club

Through strategic targeted campaigns, we helped AKC reshape their brand voice and drive awareness beyond their core audience to all dog lovers.

Our advertising initiatives resulted in more than 48M impressions, 500K video views, and 400K website visits.

animal justice party

We helped Animal Justice Party advance their mission to give animals a political voice in Australia by winning a second seat in the Parliament of New South Wales, growing their membership, and driving new revenue via monthly donations.

Our work has generated over 230K impressions, 74K views, 8,800 clicks, and $12K in new net revenue, strengthening the party's mission to give a political voice to animals. 

IMPACT BY ISSUE

Local
Community

WE WORK WITH 6 local community orgs

children's discovery museum of san jose

We put together Children's Discovery Museum of San Jose’s first paid digital marketing strategy, to generate over 4,000 leads and 600 event RSVP to increase awareness and ticket sales, along with managing their first-ever year-end campaign, raising over $15K.

IMPACT BY ISSUE

Environment

WE WORK WITH 8 ENVIRONMENTAL ORGANIZATIONS

cornell lab of ornithology

In 1970, there were 45 birds for every single person in the U.S. and Canada. Today? Just 20. But, the data shows that when communities enact science-backed conservation measures, birds come back from the brink — and thrive.

By helping the Cornell Lab of Ornithology raise $4M and growing their monthly giving program by 400%, the Lab is able to invest in science needed to bring birds back.

national parks conservation association

Through strategic, multi-touchpoint campaigns, we helped National Parks Conservation Association elevate their mission to protect our national parks by driving more than 4M impressions and 290K website visits, and raising $275K throughout 2019.

natural resources defense council

Expanded NRDC's social voice and community by sharing 14K posts and generating over 300M organic impressions—helping safeguard the Earth, its people, its plants and animals, and the natural systems on which all life depends.

oceanic preservation society

We helped the Oceanic Preservation Society raise greater awareness of the human impact on global environmental issues by designing and building a dynamic website experience that drives powerful emotional connections and provides opportunities for individuals to take action. After launch, the website attracted twice as much traffic as the previous site.

IMPACT BY ISSUE

Health

WE WORK WITH 11 health ORGANIZATIONS

diatribe

Through Google Ad Grants, Facebook Ads, and organic Facebook content, we drove over 250K people to diaTribe's website to consume diabetes education content, resulting in a 20% year-over-year increase in diaTribe subscribers.

Creakyjoints

Through SEO, we helped CreakyJoints generate a 408% year-over-year increase from organic Google search traffic in just five months — providing arthritis patients and caregivers education, support, advocacy, and opportunities to participate in patient-centered research. 

ovarian cancer research alliance

For Ovarian Cancer Awareness Month, our "Knowledge is Power" campaign with the Ovarian Cancer Research Alliance raised $41,497.57 which was a fantastic 48% increase over the 2018 campaign.

shifamed

In the copycat industry of medical device development, we crafted Shifamed's new brand positioning and messaging to focus on their beliefs and their mission, not just their actions, to set them apart from their competition.

stand up to cancer

Using an approach grounded in online fundraising fundamentals, we helped Stand Up To Cancer accelerate the pace of groundbreaking translational cancer research efforts by improving email deliverability, deploying new marketing automation, and increasing the number of cross-platform fundraising appeals.

tap cancer out

Through a multi-channel campaign, we built a community of over 2K Brazilian jiu-jitsu athletes to fundraise over $870K for childhood cancer research with Tap Cancer Out.

IMPACT BY ISSUE

Large NGOs

WE WORK WITH 2 LARGE NGOS

pathfinder

Thanks in part to our success in search marketing and the growth of the mid-level donor program, Pathfinder International is working to provide 10,000 people in Camp 22 of Cox's Bazaar with sexual and reproductive health care.

IMPACT BY ISSUE

Foundation

WE CURRENTLY WORK WITH 6 FOUNDATIONS

herbalife

By growing and engaging Herbalife Nutrition Foundation’s audiences, we achieved a 200% increase in their year-end fundraising, enabling HNF to provide an additional 272K healthy lunches to children in need.

IMPACT BY ISSUE

Education

WE WORK WITH 12 EDUCATION ORGANIZATIONS

uncommon schools

We helped over 4,500 low-income families become aware of, and take the first step to connect with, the opportunity to enroll their child in an outstanding free, public charter school in their neighborhood in Uncommon School's NYC and Boston regions.

year up

Through a highly targeted, multi-touchpoint advertising strategy, we helped Year Up recruit more than 17,000 young adults to take the first step in gaining the skills, experience, and support they need to reach their full professional potential.

IMPACT BY ISSUE

Human Rights

WE WORK WITH 7 HUMAN RIGHTS ORGANIZATIONS

futures without violence

By maximizing the full extent of Futures Without Violence's Ad Grant, we were able to raise awareness and start crucial discussions about coaching boys into men, toxic masculinity, and violence against women.

Kurdish Project reached over 1M users through social media to help cultivate a better understanding between the West and Kurdish culture.

re:committing as an agency to our transparent leadership, work-life balance, and diversity, equity and inclusion 

While we didn’t travel much last year, our team has continued to grow blending together our diverse backgrounds and experiences.

In June, after George Floyd was murdered, and protests and marches broke out across the country, we began offering pro bono services to all nonprofits fighting for racial justice. 

In the last 12 months, we have advised 25 nonprofits on their strategy, completed 28 audits, and completed 3 projects, all at no cost to the clients.

Every year, we celebrate the anniversaries of our team members by donating to an organization of their choice on their behalf.

Last year, our leadership made a commitment, a commitment that our team would weather the pandemic together. 

Through it all, we managed to keep our team intact, and supported each other from afar, getting through the challenging pandemic as best we could.

IMPACT BY ISSUE

Animal Rights + Welfare

WE WORK WITH 5 animal rights & welfare ORGANIZATIONS

IMPACT BY ISSUE

Local
Community

WE WORK WITH 6 local community orgs

children's discovery museum of san jose

We put together Children's Discovery Museum of San Jose’s first paid digital marketing strategy, to generate over 4,000 leads and 600 event RSVP to increase awareness and ticket sales, along with managing their first-ever year-end campaign, raising over $15K.

IMPACT BY ISSUE

Environment

WE WORK WITH 8 ENVIRONMENTAL ORGANIZATIONS

cornell lab of ornithology

In 1970, there were 45 birds for every single person in the U.S. and Canada. Today? Just 20. But, the data shows that when communities enact science-backed conservation measures, birds come back from the brink — and thrive.

By helping the Cornell Lab of Ornithology raise $4M and growing the their monthly giving program by 400%, the Lab is able to invest in science needed to bring birds back.

national parks conservation association

Through strategic, multi-touchpoint campaigns, we helped National Parks Conservation Association elevate their mission to protect our national parks by driving more than 4M impressions and 290K website visits, and raising $275K throughout 2019.

national resources defense council

Expanded NRDC's reach of social voice and community by sharing 14K posts and generating over 300M organic impressions—helping safeguard the Earth: its people, its plants and animals and the natural systems on which all life depends.

oceanic preservation society

We helped the Oceanic Preservation Society raise greater awareness of the human impact on global environmental issues by designing and building a dynamic website experience that drives powerful emotional connections and provides opportunities for individuals to take action. After launch, the website attracted twice as much search traffic as the previous site.

IMPACT BY ISSUE

Health

WE WORK WITH 11 health ORGANIZATIONS

diatribe

Through Google Ad Grants, Facebook Ads, and organic Facebook content, we drove over 250K people to diaTribe's website to consume diabetes education content, resulting in a 20% year-over-year increase in diaTribe subscribers.

Creaky joints

Through SEO, we helped Creaky Joints generate over 1M visitors (2,314% year over year increase) from organic Google search traffic—providing arthritis patients and caregivers education, support, advocacy, and opportunities to participate in patient-centered research. 

ovarian cancer research alliance

For Ovarian Cancer Awareness Month, our "Knowledge is Power" campaign with the Ovarian Cancer Research Alliance raised $41,497.57 which was a fantastic 48% increase over the 2018 campaign.

shifamed

In a copycat industry, we crafted Shifamed's new brand positioning and messaging to focus on their beliefs and their mission, not just their actions, to set them apart from their competition.

stand up to cancer

Using an approach grounded in online fundraising fundamentals, we helped Stand Up To Cancer accelerate the pace of groundbreaking translational cancer research efforts by improving email deliverability, deploying new marketing automation, and increasing the number of cross-platform fundraising appeals.

tap cancer out

Through a multi-channel campaign, we built a community of over 2K Brazilian jiu-jitsu athletes to fundraise over $870K for childhood cancer research with Tap Cancer Out.

IMPACT BY ISSUE

Large NGOs

WE WORK WITH 2 LARGE NGOS

pathfinder

Due to our success in search marketing and the growth of the mid-level donor program, Pathfinder International is working to provide 10,000 people in Camp 22 of Cox's Bazaar with sexual and reproductive health care.

IMPACT BY ISSUE

Foundation

WE CURRENTLY WORK WITH 6 FOUNDATIONS

herbalife

In 2019, we grew and engaged Herbalife Nutrition Foundation’s audiences—resulting in more than doubling their year-end fundraising year over year by raising $57k in 2019 enabling HNF to provide an additional 272,000 healthy lunches to children in need.

IMPACT BY ISSUE

Education

WE WORK WITH 12 EDUCATION ORGANIZATIONS

uncommon

We helped over 4,500 low-income families become aware of, and take the first step to connect with, the opportunity to enroll their child in an outstanding free, public charter school in their neighborhood in Uncommon's NYC and Boston regions.

year up

Through a highly targeted, multi-touchpoint advertising strategy, we helped Year Up recruit more than 17,000 young adults to take the first step in gaining the skills, experience, and support they need to reach their full professional potential.

IMPACT BY ISSUE

Human Rights

WE WORK WITH 7 HUMAN RIGHTS ORGANIZATIONS

futures without violence

By maximizing the full extent of Futures Without Violence's Ad Grant, we were able to raise awareness and start crucial discussions about coaching boys into men, toxic masculinity, and violence against women.

kurdish project

Kurdish Project reached over 1M users through social media to help cultivate a better understanding between the Kurdish people and their culture.

IMPACT BY ISSUE

Animal Rights & Welfare

WE WORK WITH 4 animal rights & welfare ORGANIZATIONS

American Kennel Club

With COVID-19, we helped AKC pivot their focus on revenue generating paid media strategy, generating more than $2.6M to help protect the well-being of all dogs and promoting responsible dog ownership during a time of need.

IMPACT BY ISSUE

Art + Culture

WE WORK WITH 4 art + culture orgs

Art Enables

By developing a multi-channel fundraising strategy, we helped Art Enables raise 440% more donations during end-of-year in 2020, creating more opportunities for artists with disabilities to make, market, and earn income from their original and compelling artwork.

IMPACT BY ISSUE

Education

WE WORK WITH 12 EDUCATION ORGANIZATIONS

Common Sense Education

In order to help make things easier for families, teachers, and kids during the pandemic, Common Sense developed a new initiative, Wide Open School. 

By leveraging their Google Ad Grant, we were able to help provide 600,000 parents and teachers education resources to help their students succeed.

Ceres

This year we helped Ceres navigate the unique challenges of COVID-19 by developing strategic lead generation and fundraising campaigns, generating a 59% increase in online giving, helping Ceres build a sustainable future for people and the planet.

Uncommon Schools

We helped over 9,800 low-income families become aware of, and take the first step to connect with, the opportunity to enroll their child in an outstanding free, public charter school in their neighborhood in Uncommon's six regions.

Minerva Schools

Despite many recruitment challenges due to COVID-19, we helped Minerva’s Global Undergraduate Program improve the future of student leaders by acquiring 4,000 applicants from across the globe.

IMPACT BY ISSUE

Environment

WE WORK WITH 8 environmental ORGANIZATIONS

Ceres

This year we helped Ceres navigate the unique challenges of COVID-19 by developing strategic lead generation and fundraising campaigns, generating a 59% increase in online giving, helping Ceres build a sustainable future for people and the planet.

Natural Resources Defense Council

Throughout 2020, we helped build awareness of NRDC's mission of protecting the health and well-being of people, communities, and nature by expanding reach and driving engagement amongst NRDC's social communities by reaching more than 200 million individuals.

Surfrider Foundation

We helped Surfrider Foundation protect the world's oceans, waves and beaches through a PSA video targeted to cigarette smokers in San Francisco, educating them on how to safely dispose of and recycle cigarette butts so that they don't end up harming aquatic life.

IMPACT BY ISSUE

Health

WE WORK WITH 11 Health organizations

Great Cycle Challenge

Through a strategic digital media campaign, we helped Great Cycle Challenge achieve a record number of registrations, raising more than $14M to help fight kids' cancer.

Herbalife Nutrition Foundation

In 2020, we deployed a strategic fundraising strategy for Herbalife Nutrition Foundation that activated 80% more donors, raising $1.3M, helping provide more healthy meals and nutrition education to children in need.

Lucile Packard Foundation for Children's Health

By leveraging a data-driven, audience-first, digital year-end fundraising strategy, we helped Lucile Packard Foundation for Children's Health raise $530K (49%) more in 2020 than 2019—supporting patients at Lucile Packard Children's Hospital Stanford.

Parkinson's Foundation

Through our Year-end Campaign, we helped Parkinson's Foundation raise over $200K, helping make life better for people with Parkinson's disease by improving care and advancing research toward a cure.

IMPACT BY ISSUE

Human Resources

WE CURRENTLY WORK WITH 8 human resources organizations

All Clear Foundation

We helped All Clear Foundation improve the well-being of first responders during a challenging year, by providing vital online resources to 3,372 first responders and raising $22,000 to provide 2,000 first responders access to the Responder Rel8 app.

Tipping Point Community

We partnered with Tipping Point Community to create an innovative, multimedia creative campaign, All In, helping them advance the most promising poverty-fighting solutions and raising awareness about solutions to homelessness in the Bay Area.

YWCA

With our successful year-end fundraising program we helped YWCA USA raise 265% more donations over 2019, enabling them to provide necessary resources for women of color to achieve economic security through well-paying, stable jobs and comprehensive childcare solutions.

IMPACT BY ISSUE

Human Rights

WE WORK WITH 6 human rights ORGANIZATIONS

Brennan Center of Justice

In a fraught election year, we helped Brennan Center of Justice defend our country’s systems of democracy and justice by leveraging a data-driven social and paid media strategy, reaching over 55M individuals and engaging 1.5M voters.

HeadCount

Through strategic messaging and creative concepts, HeadCount was able to effectively reach and mobilize young voters, during a pivotal election, in order to help HeadCount hit a new organizational milestone of 1M new voters registered.

Facing History

By implementing a robust Google Ad Grant strategy Facing History's educated over 200,000 educators, providing them with important teaching resources to challenge themselves and their students to stand up to bigotry and hate. 

IMPACT BY ISSUE

International Development

WE WORK WITH 4 international development ORGANIZATIONS

Pathfinder

In 2020, we helped Pathfinder develop an integrated digital strategy across marketing, fundraising, and advocacy—engaging 49% more followers across social media, and acquiring 64% more new donors—allowing Pathfinder to reach women and girls around the world with critical sexual and reproductive health services and education during COVID-19.

buildOn

We helped buildOn transition their global school building initiatives that were impacted by the pandemic to local community service projects. By pivoting our Google Ad Grant strategy, we drove 39% of their web traffic, resulting in greater brand awareness of their mask making kits and community food donation projects.

Impact by Service

American Kennel Club

With COVID-19, we helped AKC pivot their focus on revenue generating paid media strategy, generating more than $2.6M to help protect the well-being of all dogs and promoting responsible dog ownership during a time of need.

All In

We helped Tipping Point Community create an innovative, multimedia creative campaign, All In, helping them advance the most promising poverty-fighting solutions and raising awareness about solutions to homelessness in the Bay Area.

Surfrider Foundation

We helped Surfrider Foundation protect the world's oceans, waves and beaches through a PSA video targeted to cigarette smokers in San Francisco, educating them on how to safely dispose of and recycle cigarette butts so that they don't end up harming aquatic life.

Natural Resources Defense Council

Throughout 2020, we helped build awareness of NRDC's mission of protecting the health and well-being of people, communities, and nature by expanding reach and driving engagement amongst NRDC's social communities by reaching more than 200 million individuals.

Ceres

This year we helped Ceres navigate the unique challenges of COVID-19 by developing strategic lead generation and fundraising campaigns, generating a 59% increase in online giving, helping Ceres build a sustainable future for people and the planet.

diaTribe

Through Google Ad Grants, Facebook Ads, and organic Facebook content, we drove over 250K people to diaTribe's website to consume diabetes education content, resulting in a 20% year-over-year increase in diaTribe subscribers.

CreakyJoints

Through SEO, we helped CreakyJoints generate a 408% year-over-year increase from organic Google search traffic in just five months — providing arthritis patients and caregivers education, support, advocacy, and opportunities to participate in patient-centered research.

Great Cycle Challenge

Through a strategic digital media campaign, we helped Great Cycle Challenge achieve a record number of registrations, raising $15M to help fight kids' cancer.

Pathfinder

Thanks in part to our success in search marketing and the growth of the mid-level donor program, Pathfinder International is working to provide 10,000 people in Camp 22 of Cox's Bazaar with sexual and reproductive health care.

buildOn

We helped buildOn transition their global school building initiatives that were impacted by the pandemic to local community service projects. By pivoting our Google Ad Grant strategy, we drove 39% of their web traffic, resulting in greater brand awareness of their mask making kits and community food donation projects.

YWCA

Due to our successful year-end fundraising program, a 265% increase over prior year–YWCA USA was able to provide resources needed now more than ever so that women of color can achieve economic security through well-paying, stable jobs and comprehensive childcare solutions.

Herbalife

In 2020, we deployed a strategic fundraising strategy that activated 80% more donors, raising 26% YOY, providing healthy meals and nutrition education to a child in need.

Lucile

By leveraging a data-driven, audience first, fundraising strategy, we helped Lucile raise 49% more in 2020 than 2019, helping increase the accessibility of health care to children.

Parkinson's Foundation

Through multiple strategic digital media campaigns, Media Cause helped Parkinson's Foundation drive fundraising event registrations and raise over $200K helping make life better for people with Parkinson's disease by improving care and advancing research toward a cure.

Uncommon Schools

We helped over 9,800 low-income families become aware of, and take the first step to connect with, the opportunity to enroll their child in an outstanding free, public charter school in their neighborhood in Uncommon's six regions.

Minerva

Despite many recruitment challenges due to COVID-19, we helped Minerva’s Global Undergraduate Program improve the future of student leaders by acquiring 4,000 applicants from across the globe.

HeadCount

Through strategic messaging and creative concepts, HeadCount was able to effectively reach and mobilize young voters, during a pivotal election, in order to help HeadCount hit a new organizational milestone of 1M new voters registered.

Facing History

By leveraging an effective Google Ad Grant strategy Facing History's educated over 200,000 educators, providing them with important teaching resources, challenging themselves and their students to stand up to bigotry and hate. 

Brennan Center

In a fraught election year, we helped Brennan Center of Justice defend our country’s systems of democracy and justice by leveraging a data-driven social and paid media strategy, reaching over 55M individuals and engaging 1.5M voters.

IMPACT BY ISSUE

Animal Rights + Welfare

WE WORK WITH 5 animal rights & welfare ORGANIZATIONS

IMPACT BY ISSUE

Local
Community

WE WORK WITH 6 local community orgs

children's discovery museum of san jose

We put together Children's Discovery Museum of San Jose’s first paid digital marketing strategy, to generate over 4,000 leads and 600 event RSVP to increase awareness and ticket sales, along with managing their first-ever year-end campaign, raising over $15K.

IMPACT BY ISSUE

Environment

WE WORK WITH 8 ENVIRONMENTAL ORGANIZATIONS

cornell lab of ornithology

In 1970, there were 45 birds for every single person in the U.S. and Canada. Today? Just 20. But, the data shows that when communities enact science-backed conservation measures, birds come back from the brink — and thrive.

By helping the Cornell Lab of Ornithology raise $4M and growing the their monthly giving program by 400%, the Lab is able to invest in science needed to bring birds back.

national parks conservation association

Through strategic, multi-touchpoint campaigns, we helped National Parks Conservation Association elevate their mission to protect our national parks by driving more than 4M impressions and 290K website visits, and raising $275K throughout 2019.

national resources defense council

Expanded NRDC's reach of social voice and community by sharing 14K posts and generating over 300M organic impressions—helping safeguard the Earth: its people, its plants and animals and the natural systems on which all life depends.

oceanic preservation society

We helped the Oceanic Preservation Society raise greater awareness of the human impact on global environmental issues by designing and building a dynamic website experience that drives powerful emotional connections and provides opportunities for individuals to take action. After launch, the website attracted twice as much search traffic as the previous site.

IMPACT BY ISSUE

Health

WE WORK WITH 11 health ORGANIZATIONS

diatribe

Through Google Ad Grants, Facebook Ads, and organic Facebook content, we drove over 250K people to diaTribe's website to consume diabetes education content, resulting in a 20% year-over-year increase in diaTribe subscribers.

Creaky joints

Through SEO, we helped Creaky Joints generate over 1M visitors (2,314% year over year increase) from organic Google search traffic—providing arthritis patients and caregivers education, support, advocacy, and opportunities to participate in patient-centered research. 

ovarian cancer research alliance

For Ovarian Cancer Awareness Month, our "Knowledge is Power" campaign with the Ovarian Cancer Research Alliance raised $41,497.57 which was a fantastic 48% increase over the 2018 campaign.

shifamed

In a copycat industry, we crafted Shifamed's new brand positioning and messaging to focus on their beliefs and their mission, not just their actions, to set them apart from their competition.

stand up to cancer

Using an approach grounded in online fundraising fundamentals, we helped Stand Up To Cancer accelerate the pace of groundbreaking translational cancer research efforts by improving email deliverability, deploying new marketing automation, and increasing the number of cross-platform fundraising appeals.

tap cancer out

Through a multi-channel campaign, we built a community of over 2K Brazilian jiu-jitsu athletes to fundraise over $870K for childhood cancer research with Tap Cancer Out.

IMPACT BY ISSUE

Large NGOs

WE WORK WITH 2 LARGE NGOS

pathfinder

Due to our success in search marketing and the growth of the mid-level donor program, Pathfinder International is working to provide 10,000 people in Camp 22 of Cox's Bazaar with sexual and reproductive health care.

IMPACT BY ISSUE

Foundation

WE CURRENTLY WORK WITH 6 FOUNDATIONS

herbalife

In 2019, we grew and engaged Herbalife Nutrition Foundation’s audiences—resulting in more than doubling their year-end fundraising year over year by raising $57k in 2019 enabling HNF to provide an additional 272,000 healthy lunches to children in need.

IMPACT BY ISSUE

Education

WE WORK WITH 12 EDUCATION ORGANIZATIONS

uncommon

We helped over 4,500 low-income families become aware of, and take the first step to connect with, the opportunity to enroll their child in an outstanding free, public charter school in their neighborhood in Uncommon's NYC and Boston regions.

year up

Through a highly targeted, multi-touchpoint advertising strategy, we helped Year Up recruit more than 17,000 young adults to take the first step in gaining the skills, experience, and support they need to reach their full professional potential.

IMPACT BY ISSUE

Human Rights

WE WORK WITH 7 HUMAN RIGHTS ORGANIZATIONS

futures without violence

By maximizing the full extent of Futures Without Violence's Ad Grant, we were able to raise awareness and start crucial discussions about coaching boys into men, toxic masculinity, and violence against women.

kurdish project

Kurdish Project reached over 1M users through social media to help cultivate a better understanding between the Kurdish people and their culture.

IMPACT BY ISSUE

Animal Rights & Welfare

WE WORK WITH 5 animal rights & welfare ORGANIZATIONS

american kennel club

Through strategic targeted campaigns, we helped AKC reshape their brand voice and drive awareness beyond their core audience to all dog lovers.

Our advertising initiatives resulted in more than 48M impressions, 500K video views, and 400K website visits.

animal justice party

We helped Animal Justice Party advance their mission to give animals a political voice in Australia by winning a second seat in the Parliament of New South Wales, growing their membership, and driving new revenue via monthly donations.

Our work has generated over 230K impressions, 74K views, 8,800 clicks, and $12K in new net revenue, strengthening the party's mission to give a political voice to animals. 

IMPACT BY ISSUE

Local
Community

WE WORK WITH 6 local community orgs

children's discovery museum of san jose

We put together Children's Discovery Museum of San Jose’s first paid digital marketing strategy, to generate over 4,000 leads and 600 event RSVP to increase awareness and ticket sales, along with managing their first-ever year-end campaign, raising over $15K.

IMPACT BY ISSUE

Environment

WE WORK WITH 8 ENVIRONMENTAL ORGANIZATIONS

cornell lab of ornithology

In 1970, there were 45 birds for every single person in the U.S. and Canada. Today? Just 20. But, the data shows that when communities enact science-backed conservation measures, birds come back from the brink — and thrive.

By helping the Cornell Lab of Ornithology raise $4M and growing their monthly giving program by 400%, the Lab is able to invest in science needed to bring birds back.

national parks conservation association

Through strategic, multi-touchpoint campaigns, we helped National Parks Conservation Association elevate their mission to protect our national parks by driving more than 4M impressions and 290K website visits, and raising $275K throughout 2019.

natural resources defense council

Expanded NRDC's social voice and community by sharing 14K posts and generating over 300M organic impressions—helping safeguard the Earth, its people, its plants and animals, and the natural systems on which all life depends.

oceanic preservation society

We helped the Oceanic Preservation Society raise greater awareness of the human impact on global environmental issues by designing and building a dynamic website experience that drives powerful emotional connections and provides opportunities for individuals to take action. After launch, the website attracted twice as much traffic as the previous site.

IMPACT BY ISSUE

Health

WE WORK WITH 11 health ORGANIZATIONS

diatribe

Through Google Ad Grants, Facebook Ads, and organic Facebook content, we drove over 250K people to diaTribe's website to consume diabetes education content, resulting in a 20% year-over-year increase in diaTribe subscribers.

Creakyjoints

Through SEO, we helped CreakyJoints generate a 408% year-over-year increase from organic Google search traffic in just five months — providing arthritis patients and caregivers education, support, advocacy, and opportunities to participate in patient-centered research. 

ovarian cancer research alliance

For Ovarian Cancer Awareness Month, our "Knowledge is Power" campaign with the Ovarian Cancer Research Alliance raised $41,497.57 which was a fantastic 48% increase over the 2018 campaign.

shifamed

In the copycat industry of medical device development, we crafted Shifamed's new brand positioning and messaging to focus on their beliefs and their mission, not just their actions, to set them apart from their competition.

stand up to cancer

Using an approach grounded in online fundraising fundamentals, we helped Stand Up To Cancer accelerate the pace of groundbreaking translational cancer research efforts by improving email deliverability, deploying new marketing automation, and increasing the number of cross-platform fundraising appeals.

tap cancer out

Through a multi-channel campaign, we built a community of over 2K Brazilian jiu-jitsu athletes to fundraise over $870K for childhood cancer research with Tap Cancer Out.

IMPACT BY ISSUE

Large NGOs

WE WORK WITH 2 LARGE NGOS

pathfinder

Thanks in part to our success in search marketing and the growth of the mid-level donor program, Pathfinder International is working to provide 10,000 people in Camp 22 of Cox's Bazaar with sexual and reproductive health care.

IMPACT BY ISSUE

Foundation

WE CURRENTLY WORK WITH 6 FOUNDATIONS

herbalife

By growing and engaging Herbalife Nutrition Foundation’s audiences, we achieved a 200% increase in their year-end fundraising, enabling HNF to provide an additional 272K healthy lunches to children in need.

IMPACT BY ISSUE

Education

WE WORK WITH 12 EDUCATION ORGANIZATIONS

uncommon schools

We helped over 4,500 low-income families become aware of, and take the first step to connect with, the opportunity to enroll their child in an outstanding free, public charter school in their neighborhood in Uncommon School's NYC and Boston regions.

year up

Through a highly targeted, multi-touchpoint advertising strategy, we helped Year Up recruit more than 17,000 young adults to take the first step in gaining the skills, experience, and support they need to reach their full professional potential.

IMPACT BY ISSUE

Human Rights

WE WORK WITH 7 HUMAN RIGHTS ORGANIZATIONS

futures without violence

By maximizing the full extent of Futures Without Violence's Ad Grant, we were able to raise awareness and start crucial discussions about coaching boys into men, toxic masculinity, and violence against women.

Kurdish Project reached over 1M users through social media to help cultivate a better understanding between the West and Kurdish culture.

Looking forward: a letter from our founder

2020 tested us all–it challenged us in ways we could have never predicted, and frankly hope never have to experience again. I’m proud of how resilient our clients, and our staff, were throughout the whole year of unprecedented times, reprioritizing to meet the demands and rising to new challenges time and time again, always ready to put energy toward amplifying our collective missions.

We, like everyone else, redefined working from home–or living at work–reducing commutes from 20 minutes to 20 steps–and we reconnected by spending more time with the ones we love. Every organization we worked with had to reprioritize their efforts, focusing first on keeping everyone safe, then keeping as many people as they could employed, while still maintaining their programs and focus on mission. At Media Cause, we normally pride ourselves on moving missions forward, but as COVID-19 turned into a global pandemic in early 2020, we were happy to help keep missions afloat. And like most orgs, we quickly saw that the pandemic would bring about financial consequences leading us to make some tough decisions. We opted to do something that was equal parts risky and a sure thing–we bet on ourselves and on our clients. We bet that we could make it through and come out the other side stronger, more strategic, and more creative. I could not be prouder of how we collectively came together to support the communities that we serve. 

In the end, some good did come of the chaos and confusion of 2020. In addition to the 100+ clients that we helped create positive impact toward their important missions, we reexamined inclusivity and started the RiseUP Marketing Fellowship. 

Moving forward, we’re holding on to the lessons we’ve learned, while looking forward to returning to a new, more just and equitable normal. Thank you for reviewing our 2020 Impact Report, and please let us know if there’s anything we can do to help to amplify your organization’s mission in 2021 and beyond!

Eric Facas
Media Cause CEO