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Blog Header - Structure for GEO

How to Structure Your Nonprofit Website for GEO

Generative Engine Optimization (GEO) is a fast-emerging field within search that’s becoming increasingly vital for nonprofit success. As AI continues to evolve at a rapid pace, staying ahead of these changes is essential.

By: Nich Crusie

A group of people celebrating a win for receiving help from a nonprofit with overlay text that reads, “Why Mental Health Messaging Matters in Nonprofit Marketing

Why Mental Health Messaging Matters in Nonprofit Marketing

Nonprofits are often storytellers of hope, urgency, and transformation, and that responsibility comes with ethical guardrails and a requires respectful storytelling, especially when communicating about mental health. No matter the topic, the way organizations frame these issues can have a lasting impact on the people they reach. Speaking about topics like depression, anxiety, or suicide prevention should be done with respect and care.

By: Bridget Harrison

8 Email Nurture Strategies for Nonprofit Fundraising

In nonprofit fundraising, email remains the highest-yield channel in your digital portfolio. It’s low-cost, highly targeted, and fully owned. But many organizations treat it like a single checking account: every…

By: Dan Reed, CFRE

A group of people discussing year-edn resources for a nonprofit with overlay text that reads, “A Round Up of Our Best Year-End Resources for Nonprofits

A Round-Up of Our Best Year-End Resources for Nonprofits

Set your year-end campaigns up for success with our planning guides, segmentation tips, and ready-to-use content. Whether you’re new or experienced, these nonprofit fundraising tools deliver results.

By: AGreenRiver

A food literacy nonprofit serving their community with overlay text that reads, “7 Donor Retention Strategies for Nonprofits in 2025”

7 Donor Retention Strategies for Nonprofits in 2025

Donor retention starts now, not in January. By segmenting, personalizing, leveraging data, and setting clear benchmarks this fall, nonprofits can secure 2025 gifts and inspire loyalty that lasts into 2026 and beyond.

By: Dan Reed, CFRE

A man using AI to improve strategy in hopes to increase giving with overlay text that says “How Nonprofits Can Use AI and Advanced Segmentation to Increase Giving

How Nonprofits Can Use AI + Advanced Segmentation to Increase Giving

Not all donors are the same—and treating them like they are leaves money on the table. Learn how AI-powered segmentation helps nonprofits personalize outreach, boost retention, and turn one-size-fits-all appeals into meaningful donor experiences.

By: Dan Reed, CFRE

Blog Header-What Donors Do

FAQ: What Do Donors Look for Before Making a Year-End Gift?

Year-end giving isn’t just December 31—it’s a six-week season where conscious choices, emotional triggers, and collective momentum drive generosity. Learn what donors look for, feel, and remember to maximize results and build lasting connections.

By: Dan Reed, CFRE

Testing for Impact: Building a Culture of Digital Experimentation at Your Nonprofit

Testing isn’t just for tech giants—it’s a mindset nonprofits can embrace to learn what inspires donors. Discover how small, intentional experiments transform fundraising into stronger relationships, smarter strategies, and lasting growth for your mission.

By: Dan Reed, CFRE

Top 5 Digital Marketing Trends + Insights from the First Half of 2025

Nonprofit marketing is shifting fast—rising ad costs, AI disruption, donor changes, and new creative trends are reshaping strategy in 2025. Explore the top five insights shaping fundraising, email, Google Ads, and community engagement this year.

By: Media Cause Team

A hand holding a phone, displaying several marketing apps with an overlay and a title: One Campaign, Many Fronts: Why Smart Nonprofits Are Tearing Down Channel Silos

One Campaign, Many Fronts: Why Smart Nonprofits Are Tearing Down Channel Silos

Siloed campaigns waste effort and weaken impact. Smart nonprofits are breaking barriers—aligning email, ads, and direct mail into one unified strategy. Learn how integrated messaging, data, and teams drive stronger donor journeys and higher returns.

By: Ellen Corrigan

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What Actually Works: Advocacy Insights from Rally Starter, Media Cause’s AI-Powered Tool

Advocacy feels noisy in 2025—but action still drives change. From protests to petitions to contacting Congress, Rally Starter data reveals what actually works. Learn the five ingredients of effective advocacy and how to make your voice count.

By: Media Cause Team

Hands coming together

Why Inclusion and DEIB Matter in Marketing

Inclusion in marketing isn’t about checking boxes—it’s about truth, empathy, and cultural relevance. Explore Media Cause’s DEIB framework, from internal growth to external impact, and why discomfort can be the catalyst for authentic, equitable connection.

By: Media Cause Team