Media Cause began as a volunteer led project back in 2010. The intent was not to make money. We initially incorporated as a 501c3 nonprofit with a mission to Give…
By: Eric Facas
As we head into year-end campaign season, you may be contemplating the importance of segmentation, targeted user flows, and messaging. Although all these things can take additional resources, they are…
By: Media Cause Team
Meet Media Cause as we hit the road this summer! Earlier this year, we wrote about the best nonprofit conferences to consider for 2018. We had a lot of fun…
By: Sarah Swan
Have we lost track of the potential of social media? That’s the bold question that many are wrestling with as they balance their desire to post, like, and share with…
In December, 2017 Google introduced their new Ad Grant policies that came into full effect in February 2018. Since the introduction of these new policies, there’s been a lot of…
Individual struggles, personal triumphs, and 1:1 human connections are more powerful motivators for action and compassion than grand, sweeping statements, numbers, or generalized impact. It’s what researcher Paul Slovic termed…
By: Amy Small
There are no “one size fits all” approaches to marketing. This is particularly true with strategies for digital marketing for small nonprofits. Emerging organizations have a unique set of challenges…
By: Cody Damon
Feeling compelled to act after what they saw on the news of what was happening to undocumented families at the U.S. border, Silicon-valley based couple Dave and Charlotte Willner, started…
By: Aileen McQuillen
When I graduated from the University of Massachusetts Amherst in May of 2017, I knew I wanted two things in a job: Digital marketing learning opportunities. Projects and teammates that…
By: Jess Eklund
At Classy Collaborative I had an opportunity to step back from the noise of digital. Classy.org’s Collaborative conference, where leaders and change-makers from the nonprofit and social good sector came…
We’re digital marketers. It’s safe to say we’re online a lot. But we also value living life (occasionally) unplugged. As an agency, we place an emphasis on work-life balance and ensuring…
What is Peer-to-Peer Fundraising? Peer-to-Peer fundraising is a fundraising method that leverages your supporters as advocates of your campaign. Not to be confused with “crowdfunding”, the main purpose of peer-to-peer…
