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2018-year-end-fundraising

How To Use Google Ad Grants For Year End Fundraising

Year end fundraising is most effective when appealing to supporters who already have a relationship with your organization. We want to highlight one feature within Google Ad Grants that can…

By: Cody Damon

#GivingTuesday checklist

The Ultimate Nonprofit Giving Tuesday Checklist

The biggest giving day of the year is coming up on November 27. Is your nonprofit ready for Giving Tuesday?

By: Michelle Thai

Campaign Types to Consider for Your Nonprofit

I was asked to facilitate some workshops about digital campaigns at the Youth Leadership Conference at Stanford University. The event brought together 100 high-achieving high school students to learn leadership…

By: Media Cause Team

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Scaling Impact

Media Cause began as a volunteer led project back in 2010. The intent was not to make money. We initially incorporated as a 501c3 nonprofit with a mission to Give…

By: Eric Facas

year-end campaign

How to Segment Your Year-End Campaign

As we head into year-end campaign season, you may be contemplating the importance of segmentation, targeted user flows, and messaging. Although all these things can take additional resources, they are…

By: Media Cause Team

Meet Media Cause at a Nonprofit Conference

Meet Media Cause as we hit the road this summer! Earlier this year, we wrote about the best nonprofit conferences to consider for 2018. We had a lot of fun…

By: Sarah Swan

Remembering the Potential of Social Media

Have we lost track of the potential of social media? That’s the bold question that many are wrestling with as they balance their desire to post, like, and share with…

By: Media Cause Team

Google for Nonprofits: Ad Grant Best Practices

In December, 2017 Google introduced their new Ad Grant policies that came into full effect in February 2018. Since the introduction of these new policies, there’s been a lot of…

By: Media Cause Team

To Make a Bigger Impact, Start Telling Smaller Stories

Individual struggles, personal triumphs, and 1:1 human connections are more powerful motivators for action and compassion than grand, sweeping statements, numbers, or generalized impact. It’s what researcher Paul Slovic termed…

By: Amy Small

Digital Marketing for Small Nonprofits

There are no “one size fits all” approaches to marketing. This is particularly true with strategies for digital marketing for small nonprofits. Emerging organizations have a unique set of challenges…

By: Cody Damon

$20 Million From One Facebook Fundraiser

Feeling compelled to act after what they saw on the news of what was happening to undocumented families at the U.S. border, Silicon-valley based couple Dave and Charlotte Willner, started…

By: Aileen McQuillen

media cause fellowship

A Look Inside the Media Cause Fellowship Program

When I graduated from the University of Massachusetts Amherst in May of 2017, I knew I wanted two things in a job: Digital marketing learning opportunities. Projects and teammates that…

By: Jess Eklund