Building an email list is critical for the success of any organization. Why? Because reaching people in their inbox is an incredibly effective way to ask them to support your…
By: Jacob Swarsen
Social media platforms today are dominated by text and images. Consumers face a constant barrage of photos and updates, making it easy for an organization’s everyday messages to fade into…
By: Media Cause Team
Often, celebrities look to boost their image by supporting a nonprofit organization on social media platforms. It seems like a win-win, and usually, it is: the celebrity gains brownie points…
By now, everyone has seen a drop in their Facebook reach. Due to Facebook’s newest algorithm, Facebook’s reach has dropped, leaving many nonprofits scratching their heads. What now?
So, you’ve set up social media profiles and have started engaging with supporters, but how can you ensure that you will reach your nonprofit’s social media goals? The answer is through measuring data.
The Canadian Anti-Spam law, or CASL, officially goes into effect on July 1, 2014 and is the most stringent anti-spam law yet. Fortunately, the law has given organizations a 3-year transition period.
Whether your nonprofit is new to email marketing or a seasoned veteran sending targeted emails to your list on a regular basis it’s always good to have a refresher on…
In most cases, installing Google Analytics to track your websites traffic is as simple as copying and pasting the tracking code. Here’s how you can troubleshoot if you’re having issues.
By: Asitha de Silva
At the center of Media Cause’s approach to nonprofit engagement and digital marketing lies a very basic, yet fundamental concept: The community is at the center of a nonprofit’s communication channels.
By: Katey Parker
Google for Nonprofits in Canada just announced a partnership with Techsoup, click to read about this exciting development for nonprofits.
Do you prefer conversion tracking or goal tracking? Wait, aren’t they the same thing? Why yes they are. Some folks, however, rely exclusively on Google Analytics for their conversion, er…goal…
Social media has become a vital component of nonprofit digital marketing strategy. Whether it is to help grow awareness for your organization, to engage possible target groups or to help your website’s SEO, social…
