Nonprofit Marketing Agency

What The Canadian Anti-Spam Law (CASL) Means For Nonprofits

The Canadian Anti-Spam law, or CASL, officially goes into effect on July 1, 2014 and is the most stringent anti-spam law yet. Fortunately, the law has given organizations a 3-year transition period.

By: Jacob Swarsen

20 Email Marketing Terms That You’ll Want to Know

Whether your nonprofit is new to email marketing or a seasoned veteran sending targeted emails to your list on a regular basis it’s always good to have a refresher on…

By: Jacob Swarsen

How To Track Anchor Tags in Google Analytics

In most cases, installing Google Analytics to track your websites traffic is as simple as copying and pasting the tracking code. Here’s how you can troubleshoot if you’re having issues.

By: Asitha de Silva

4 Community-Centric Tips for Nonprofit Engagement

At the center of Media Cause’s approach to nonprofit engagement and digital marketing lies a very basic, yet fundamental concept: The community is at the center of a nonprofit’s communication channels.

By: Katey Parker

Google for Nonprofits Canada Partnered with TechSoup

Google for Nonprofits in Canada just announced a partnership with Techsoup, click to read about this exciting development for nonprofits.

By: Media Cause Team

Transitioning Google Analytics Goals into Google AdWords Conversions

Do you prefer conversion tracking or goal tracking? Wait, aren’t they the same thing? Why yes they are. Some folks, however, rely exclusively on Google Analytics for their conversion, er…goal…

By: Media Cause Team

Social Media for Nonprofits: 7 Common Misconceptions

Social media has become a vital component of nonprofit digital marketing strategy. Whether it is to help grow awareness for your organization, to engage possible target groups or to help your website’s SEO, social…

By: Media Cause Team

Salsa Labs & Media Cause: Twitter for Nonprofits Webinars

Mark your calendars – the Media Cause and Salsa Labs teams are getting together to bring you a series of webinars on Twitter for nonprofits.

By: Jacob Swarsen

Viral Marketing For Nonprofits: 3 Ways to Provide Practical Value

This post is part of our Community Manager Michelle Thai‘s series on Jonah Berger’s 6 STEPPS to Viral Marketing for Nonprofits. According to Jonah Berger, author of Contagious, one way…

By: Michelle Thai

Preparing Your Nonprofit Email Marketing for Gmails New Grid View

It’s starting to seem like every time we blink, Google is changing the Gmail interface again.

By: Jacob Swarsen

Data For Nonprofits: 5 Tricks for Tracking Data

Data management for nonprofits can present a challenge. There’s not one tool that records all data for nonprofits into one single database.

By: Media Cause Team

5 Email Subject Line Tests Your Nonprofit Should Try

In our previous blog post on nonprofit email marketing subject lines, we noted that 33% of people open an email based purely on the subject line alone. That’s a full…

By: Jacob Swarsen

Blog

What The Canadian Anti-Spam Law (CASL) Means For Nonprofits

20 Email Marketing Terms That You’ll Want to Know

How To Track Anchor Tags in Google Analytics

4 Community-Centric Tips for Nonprofit Engagement

Google for Nonprofits Canada Partnered with TechSoup

Transitioning Google Analytics Goals into Google AdWords Conversions

Social Media for Nonprofits: 7 Common Misconceptions

Salsa Labs & Media Cause: Twitter for Nonprofits Webinars

Viral Marketing For Nonprofits: 3 Ways to Provide Practical Value

Preparing Your Nonprofit Email Marketing for Gmails New Grid View

Data For Nonprofits: 5 Tricks for Tracking Data

5 Email Subject Line Tests Your Nonprofit Should Try