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nonprofit engagement

4 Community-Centric Tips for Nonprofit Engagement

At the center of Media Cause’s approach to nonprofit engagement and digital marketing lies a very basic, yet fundamental concept: The community is at the center of a nonprofit’s communication channels.

By: Katey Parker

Google for Nonprofits Canada

Google for Nonprofits Canada Partnered with TechSoup

Google for Nonprofits in Canada just announced a partnership with Techsoup, click to read about this exciting development for nonprofits.

By: Media Cause Team

adwords conversions

Transitioning Google Analytics Goals into Google AdWords Conversions

Do you prefer conversion tracking or goal tracking? Wait, aren’t they the same thing? Why yes they are. Some folks, however, rely exclusively on Google Analytics for their conversion, er…goal…

By: Media Cause Team

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Social Media for Nonprofits: 7 Common Misconceptions

Social media has become a vital component of nonprofit digital marketing strategy. Whether it is to help grow awareness for your organization, to engage possible target groups or to help your website’s SEO, social…

By: Media Cause Team

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Salsa Labs & Media Cause: Twitter for Nonprofits Webinars

Mark your calendars – the Media Cause and Salsa Labs teams are getting together to bring you a series of webinars on Twitter for nonprofits.

By: Media Cause Team

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Viral Marketing For Nonprofits: 3 Ways to Provide Practical Value

This post is part of our Community Manager Michelle Thai‘s series on Jonah Berger’s 6 STEPPS to Viral Marketing for Nonprofits. According to Jonah Berger, author of Contagious, one way…

By: Media Cause Team

nonprofit email marketing

Preparing Your Nonprofit Email Marketing for Gmails New Grid View

It’s starting to seem like every time we blink, Google is changing the Gmail interface again.

By: Media Cause Team

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Data For Nonprofits: 5 Tricks for Tracking Data

Data management for nonprofits can present a challenge. There’s not one tool that records all data for nonprofits into one single database. 

By: Media Cause Team

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5 Email Subject Line Tests Your Nonprofit Should Try

In our previous blog post on nonprofit email marketing subject lines, we noted that 33% of people open an email based purely on the subject line alone. That’s a full…

By: Media Cause Team

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The Emergence of Audience Optimization: A New Nonprofit SEO Strategy

Over the last month, we have examined the impact of Google’s recent Hummingbird update for its organic search algorithms and its implications for  audience-oriented practices and nonprofit SEO strategy.

By: Media Cause Team

nonprofit email marketing

Why Subject Lines Matter for Nonprofit Email Marketing

Did you know that 33% of people open emails based purely on the subject line? That’s right – 33% of email recipients care more about what you’re saying than who…

By: Media Cause Team

marketing for nonprofits

Viral Marketing for Nonprofits: Increasing Word Of Mouth With Triggers

This is the third installment of our viral marketing for nonprofits series in which we adapt each component of Jonah Berger’s six STEPPS to viral marketing for nonprofits.

By: Media Cause Team