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adwords conversions

Transitioning Google Analytics Goals into Google AdWords Conversions

Do you prefer conversion tracking or goal tracking? Wait, aren’t they the same thing? Why yes they are. Some folks, however, rely exclusively on Google Analytics for their conversion, er…goal…

By: Media Cause Team

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Social Media for Nonprofits: 7 Common Misconceptions

Social media has become a vital component of nonprofit digital marketing strategy. Whether it is to help grow awareness for your organization, to engage possible target groups or to help your website’s SEO, social…

By: Media Cause Team

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Salsa Labs & Media Cause: Twitter for Nonprofits Webinars

Mark your calendars – the Media Cause and Salsa Labs teams are getting together to bring you a series of webinars on Twitter for nonprofits.

By: Jacob Swarsen

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Viral Marketing For Nonprofits: 3 Ways to Provide Practical Value

This post is part of our Community Manager Michelle Thai‘s series on Jonah Berger’s 6 STEPPS to Viral Marketing for Nonprofits. According to Jonah Berger, author of Contagious, one way…

By: Michelle Thai

nonprofit email marketing

Preparing Your Nonprofit Email Marketing for Gmails New Grid View

It’s starting to seem like every time we blink, Google is changing the Gmail interface again.

By: Jacob Swarsen

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Data For Nonprofits: 5 Tricks for Tracking Data

Data management for nonprofits can present a challenge. There’s not one tool that records all data for nonprofits into one single database. 

By: Media Cause Team

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5 Email Subject Line Tests Your Nonprofit Should Try

In our previous blog post on nonprofit email marketing subject lines, we noted that 33% of people open an email based purely on the subject line alone. That’s a full…

By: Jacob Swarsen

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The Emergence of Audience Optimization: A New Nonprofit SEO Strategy

Over the last month, we have examined the impact of Google’s recent Hummingbird update for its organic search algorithms and its implications for  audience-oriented practices and nonprofit SEO strategy.

By: Media Cause Team

nonprofit email marketing

Why Subject Lines Matter for Nonprofit Email Marketing

Did you know that 33% of people open emails based purely on the subject line? That’s right – 33% of email recipients care more about what you’re saying than who…

By: Jacob Swarsen

marketing for nonprofits

Viral Marketing for Nonprofits: Increasing Word Of Mouth With Triggers

This is the third installment of our viral marketing for nonprofits series in which we adapt each component of Jonah Berger’s six STEPPS to viral marketing for nonprofits.

By: Michelle Thai

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5 Essential & Easy Nonprofit Email Marketing Best Practices

There are tons of best practices to keep track of when your are building one marketing email – not to mention an entire campaign.

By: Jacob Swarsen

nonprofit crowdfunding

Nonprofit Crowdfunding: 3 Tips for Fundraising Success

Crowdfunding is no longer reserved exclusively for small tech startups. Nonprofit organizations have started using this popular form of fundraising to extend their reach and to find new donors.

By: Marian O'Brien