Whether your nonprofit is new to email marketing or a seasoned veteran sending targeted emails to your list on a regular basis it’s always good to have a refresher on…
By: Media Cause Team
In most cases, installing Google Analytics to track your websites traffic is as simple as copying and pasting the tracking code. Here’s how you can troubleshoot if you’re having issues.
By: Asitha de Silva
At the center of Media Cause’s approach to nonprofit engagement and digital marketing lies a very basic, yet fundamental concept: The community is at the center of a nonprofit’s communication channels.
By: Katey Parker
Google for Nonprofits in Canada just announced a partnership with Techsoup, click to read about this exciting development for nonprofits.
Do you prefer conversion tracking or goal tracking? Wait, aren’t they the same thing? Why yes they are. Some folks, however, rely exclusively on Google Analytics for their conversion, er…goal…
Social media has become a vital component of nonprofit digital marketing strategy. Whether it is to help grow awareness for your organization, to engage possible target groups or to help your website’s SEO, social…
Mark your calendars – the Media Cause and Salsa Labs teams are getting together to bring you a series of webinars on Twitter for nonprofits.
This post is part of our Community Manager Michelle Thai‘s series on Jonah Berger’s 6 STEPPS to Viral Marketing for Nonprofits. According to Jonah Berger, author of Contagious, one way…
It’s starting to seem like every time we blink, Google is changing the Gmail interface again.
Data management for nonprofits can present a challenge. There’s not one tool that records all data for nonprofits into one single database.
In our previous blog post on nonprofit email marketing subject lines, we noted that 33% of people open an email based purely on the subject line alone. That’s a full…
Over the last month, we have examined the impact of Google’s recent Hummingbird update for its organic search algorithms and its implications for audience-oriented practices and nonprofit SEO strategy.
