Brand Workshop


Backrs is a crowd-backing platform that helps young people build and engage with a team of supporters who back them financially, emotionally, and personally on their life’s journey to achieve their aspirations. 

When we first started working with the team behind Backrs, the platform was just an idea. It didn’t have a brand, logo, personality, positioning, or even a name—but it did have a goal: to use technology to create a supportive community of people who share their resources with each other, connecting young people who need support with adults who are able to provide it. 

The challenge was taking this determined, yet somewhat vague notion and giving it a concrete expression that could be used to introduce it to the world.