Designing for Good

How to Make Great Designs with a Positive Impact

The marketing industry shapes the world in many ways, from the words we write to the images we create to the tactics we implement. Given this influence, it’s vital to ensure that our designs do not raise any potential harm or support systems of oppression. And in turn, we should create great designs with a positive impact.

Designing for Good dives into the negative stereotypes that can appear in design and how to combat them—and make more inclusive and accessible designs.

In this resource, we’ll take a look at:

  • Marketing practices that reinforce current problems—and how to avoid them
  • Ways to create designs with a positive impact
  • Real client case studies that apply the best principles and practices