While developing your media plan, it’s critical to hit key steps along your journey. From making sure you’re internally aligned on goals to the actual launch to properly measuring your success through tracking, a good campaign is one that’s carefully considered and leaves very little to chance. Make sure your campaign checks all the boxes. Our Media Planning Checklist provides eight key steps that will help you with:
- Effective goal setting
- Audience definitions
- Strategy and media planning considerations
- Channel and partner selection
- Tracking, KPIs, and launch follow up