You’ve likely heard of the rise of artificial intelligence in today’s world, and maybe even apps like ChatGPT. For many people, this has instilled a sense of fear—will these tools replace my job? Will they spread false information? Take over the world?
While advanced and ever-changing, this technology is nothing to fear. In fact, when used properly, it can help free up time spent on tedious tasks—both from a personal and professional standpoint.
Read our resource to learn more about how the shift towards AI will affect the marketing industry, and our own internal approach to generative AI, including how we will—and will not—use the tools in our work.