$10,000 per month in free advertising for a lifetime is indeed a massive opportunity, but Google Ad Grants as a platform can take months, if not years, to learn, let alone perfect. On top of the steep learning curve, Google Ad Grant compliance rules can be cumbersome and complex to follow, not to mention limiting in terms of how much you can grow your account. To lower the barriers to entry and empower as many nonprofits as possible to utilize their Ad Grant to its fullest potential, we created The Ultimate How-to-Guide to Google Ad Grants, which provides:
- Step-by-step instructions on how to optimize your Ad Grant—specifically for marketing goals like email list-building and fundraising.
- Best practices and pro tips from Media Cause experts who have been working on the platform for more than a decade.
- An extensive FAQ section and a glossary of commonly used Google Ad terms.
- Downloadable templates that you can use on your account for an immediate boost to optimization.