Increase Your Nonprofit’s Facebook Engagement With Videos
With 1.44 billion active users, Facebook marketing can be extremely successful for nonprofits. Recently, Facebook videos have been receiving a great deal of attention. Videos are easily watchable, entertaining, informative and often inspiring – a perfect mix of characteristics for today’s nonprofits.
We’ve compiled a list of everything you need to know about increasing your Facebook engagement through videos.
On average, native video posts are seeing an organic reach that is 64% higher than that of photo posts. If that isn’t enough incentive, here are three reasons (including examples) why your nonprofit should take advantage of native Facebook video.
Over 3 billion videos are watched on Facebook each day. Combine this with Facebook’s wealth of targeting options to create a highly engaging campaign that can drive your nonprofit forward.
Individuals are increasingly engaging with videos that speak to an organization’s values. For example, this Siemens video uses beautiful items moving in the wind and producing musical notes that were then choreographed so they play the song “Blue Danube.” Try an inspiring message about your nonprofit’s values in a series of Facebook videos.
With Facebook’s prioritization of native video, it’s time to capitalize on engagement. Here are 8 ways to get the most out of videos.
See which videos are performing best and how long people are watching them – directly inside of Facebook’s insights. Read here for an overview of Facebook’s video metrics.
Many nonprofits post interesting videos on their social media profiles. Use this method to download Facebook videos straight from individual’s profiles. Instead of asking the organizations to email the files, these simple steps can be used to download the videos. No 3rd party software needed!