Data Analytics for Nonprofits

We know that increasing efficiency is essential to nonprofit organizations. Data analytics can help your nonprofit identify everything from patterns of giving to the most popular email content, all of which benefit your planning and strategy. Our nonprofit marketing services are top-tier, and our data analytics services are no exception! 

Data is complex and can often be challenging to understand and use to your nonprofit’s advantage. The key is harnessing this collected data and making it easy to digest and useful in making decisions. We are experts in leveraging the power of data analytics for nonprofits to help move your mission forward.

What is Data Analytics?

In short, data analytics is the process of transforming your data into useful, actionable information. Data analysis allows you to synthesize and better understand all the data you’re likely already collecting. It can help your nonprofit make well-informed, strategic decisions to better grow your impact and improve efficiency. 

The benefits are endless. Data analytics is important for nonprofits because they can help you understand your supporters better, see which media platforms are working, better inform your budgets, and so much more.

Data analytics encompasses a wide range of services, from data hygiene audits and data measurement plans to multi-channel performance dashboards created with your organization’s key performance indicators (KPIs) in mind. The key is to track and measure what makes the most sense for your nonprofit.

Our Approach to Data Analytics

At Media Cause, we are metrics driven—this means bringing in data and analysis at every step possible. We know the role that data analytics plays in pushing our clients’ missions forward. That’s why our approach to data analytics goes beyond crunching the numbers. 

We integrate data into campaigns from the very start, carefully planning and executing data measurement and testing strategies aimed at providing your team with rich and reliable datasets. We know data is meaningless without context, which is why we leverage experiences, benchmarks, campaign tactics, program targets, audience structures, and real-world circumstances to provide actionable and timely insights geared at optimizing performance and growing impact.

We see data analytics as an essential element for building effective and impactful programs. Our goal is to create opportunities to make your data work for you—so that you can use it every step of the way.

Our Data Analytics Services

Data Measurement + Benchmarking Services

Before we can dive into data, we must ensure a plan is in place. We create program and campaign measurement plans by working with your organization to understand and map out how you will measure progress for your most important goals. Benchmark creation for platforms, channels, and programs is also a vital step to ensure you have a way to determine not just whether your efforts worked but how successful they are.

Testing Services

A/B and multivariate testing are crucial for optimizing performance and ensuring your organization can meet your supporters where they’re at. We’ll work with your team to create a curated testing roadmap that prioritizes experiments to optimize your program’s most important KPIs and ultimately drive more impact. We create comprehensive testing plans, implement experiment setup, and carry out post-test analysis to help you understand what works best with your supporters and what doesn’t.

Dashboard Development Services

Our dashboard development services allow your team to make data-driven decisions through the use of carefully curated visual and interactive dashboard designs. We customize dashboards to meet your team’s needs, displaying the most important KPIs for your campaigns and/or program so you can monitor performance and optimize strategy along the way.

Data Analysis Services

From generating a return on investment analysis to looking at retention of both donors and subscribers, our data analysis services provide deep analytical analysis into the topics that mean most to you. 

We can help you understand the lifetime value of a donor and gain insights to better understand and communicate with your supporters. We can evaluate both the monetary and non-monetary return on paid media investments and how your program retains and engages your email subscribers over time. We can also take a deeper look at donor behaviors, helping to inform your overall fundraising strategy and track fundraising program health.

How Data Analytics Can Help Your Mission Grow

Data analytics is key to understanding your audience and what works best for them. It can help you make more informed decisions while increasing engagement and decreasing spending. Data analysis helps translate data from your campaigns into insightful and actionable outcomes.

Better understanding your donors can lead to an increase in funding. Analyzing email clicks can expand your advocacy campaign reach. Data analytics for nonprofits can help with everything from locating donors, to allocating budgets, to analyzing which platforms are working best.

You can create better reports and accurately measure results with everything easily trackable and correlated.

We can help your nonprofit work smarter with the help of our data services. We’ll develop a plan to fit your needs—not a templated plan, but one tailored to help grow your nonprofit’s mission.