After raising a whopping $1M for the Cornell Lab of Ornithology during a short-term End of Year push, we wanted to keep the momentum going at the start of 2019. We have worked with the Lab since 2012 to build their digital fundraising capacity and increase annual funds raised year over year. While the Lab has a large and loyal audience dedicated to supporting their conservation efforts, the Lab did not have a dedicated program for supporters to give on a monthly basis.
We introduced a sustainer acquisition campaign in the early part of this year, layering in monthly giving on top of a well-established and successful digital fundraising program. We centered our upgrade campaign around becoming Discovery Partners – thoughtful, compassionate and generous people and members of a caring community of donors who are committed to providing the science, tools, and resources to protect birds every day.
Melissa Tinklepaugh Manager of Online Fundraising, Cornell Lab of Ornithology