Testing Great Ideas
Due to the complex nature of the issues incorporated in our communications, sentiment analysis became extremely important. We knew that positive sentiment involved empowering women, facilitating democracy, and non-political point of view. This required balancing cultural awareness, education and current events. So, we weighed the pros and cons of engaging in certain issues, reached out to scholars in the field for guidance on how to position them, and developed key communications points. The tone, then, became one of educating around an identity â€“Â and it resonated.
Experts and thought leaders wrote personal stories, held interviews, and shared valuable publications and photos with the Kurdish Project, which we then shared with our audiences. These individualsÂ included the author of the Kurdish Declaration of Independence, the Kurdish language expert at the U.S. Library of Congress, and the Kurdistan Regional Governmentâ€™s representative in Washington, D.C. We may have started with limited connections to Kurds who would help us amplify the Kurdish narrative, but this influencer outreach helped us grow our network of Kurdish experts to over 100 people.