Common Sense Media is a nonprofit that helps families make smart media choices, helping kids thrive in a world of media and technology. We partnered with Common Sense to implement a multi-channel digital fundraising strategy to inform a campaign to increase online donors and revenue.
Through our work, we developed a foundation for online giving and dramatically increased the number of online donors for Common Sense Media.
Out multi-channel strategy included a comprehensive production calendar – with messaging for email, social, and web – that ensured consistent calls to action across all departments. We ran A/B tests to hone in on messaging and audiences that produced the highest fundraising ROI.