Messaging focused on the fact that Children’s Discovery Museum of San Jose is not a stand-alone organization in the community serving young kids and their families. But rather, it’s a member of a network of organizations, all with the same mission — to provide learning experiences and educational opportunities for children. CDM effectively emphasized this coalition to its advantage.
The campaign featured a public goal of funding thirty CDM memberships for Child Advocate volunteers and their foster children, the equivalent of $175 per membership, with aims of raising $5,250 in total. Since this effort was CDM’s first spring campaign, together we settled upon an attainable, yet slightly ambitious goal, as we sought to rely upon the campaign’s results as a benchmark for future fundraising appeals.
Emails additionally noted that foster children as well as their Child Advocate volunteers would gain access to exclusive CDM membership benefits, including complimentary admission throughout 2020 as well as access to the museum’s latest exhibits.
The museum also invited Child Advocates and their foster children to attend the special February 14 opening night of its new Potter the Otter exhibit to celebrate this successful new partnership, while also pointing to the Valentine’s Day holiday.