CreakyJoints is a nonprofit organization dedicated to improving the lives of people diagnosed with arthritis and related conditions. In addition to patient-centered research and advocacy, an important pillar of CreakyJoints’ work is patient education – specifically, empowering patients with useful, research-backed advice and resources to lead healthy lives.
Since 1999, CreakyJoints has been publishing hundreds of content pages on their website, but while the amount of content increased, organic search traffic remained the same. This was a problem, because it meant that people with arthritis weren’t finding the great content that CreakyJoints spent so much time and resources in producing.
Starting in August 2018, Media Cause began working with CreakyJoints to increase organic search traffic. By monitoring and resolving SEO-related issues, optimizing existing pages for Google search crawlers, and providing content recommendations based on keyword research, we helped CreakyJoints quadruple their monthly search traffic after just five months.
Lauren Gelman Director of Editorial Services, CreakyJoints / Global Healthy Living Foundation
CreakyJoints already had a lot of great content on its site. To make sure they were ranking as high as possible on Google, we optimize the most SEO-friendly friendly ones for SEO, including updating its meta data, adding H2 tags, and ensuring the content targets a specific and relevant keyword.
Every month, we conduct keyword research on topics that are most important to CreakyJoints and recommend new pages to create. This involves analyzing keyword search volume and competition, identifying the best keywords to target, and advising CreakyJoints on how to rank for those keywords.
We also provide CreakyJoints ongoing technical SEO support. It’s not enough to produce SEO-friendly content. Organizations must ensure their website is healthy as well. This involves fixing internal links that lead to pages with 404 or 503 errors and disavowing referring websites that have high spam scores.