In order to meet this new demand for information, we amplified our social and outreach strategy in a variety of ways. In order to respect the client’s aim to keep TKP as non-partisan as possible, we were diligent about keeping our messaging objective and focused on the outpour of solidarity that we received from people across the world—particularly among U.S. service members who fought alongside the Kurds against ISIS.
Within 24 hours, we amplified our social strategy by increasing our posting frequency on Facebook and Twitter, and by reaching out to our community via targeted newsletters.
Within 4 days of news breaking, we created action items for our followers to support the Kurdish population affected by the event. Our newsletter with CTAs had 2.7k opens, 410 total clicks and drove 145 website sessions with 50% being new sessions. TKP’s audience grew by almost 10% during this time.
By the end of the month, we contacted all of our followers to show our appreciation for their support. TKP received countless messages via social media, email, phone calls, and even snail mail (!) from followers in solidarity with their community, struggle, and cause.