Is your nonprofit taking advantage of the free ad spending available from Google? Google Ad Grants allow nonprofits to receive a monthly stipend of up to $10,000 to use on ad campaigns. When set up properly, this translates to thousands of new visitors every month.
Through keyword research and targeted campaigns, your nonprofit can utilize Google Ad Grants to expand your reach and hit the right audience—those who want to help your mission.
Our company was built on the foundation of Google Ad Grants—we’ve been using Google Ad Grants for almost a decade, since their inception in 2003.
Media Cause clients see an average of 5,000 website visitors and 175 email sign ups from their Ad Grant. That’s 3x the return on investment compared to other marketing agencies—giving you a significant edge and helping to build your future donor base.
As one of the few certified Google Ad Grants partner agencies, we work directly with Google to give feedback and recommendations. We’re among the first to know updates and news around Google for Nonprofit products, providing us with the inside track on how to maximize your spend for the most significant reach, efficiency, and impact.
All of our Strategists are Google Ads certified. We’re focused on hitting the right audience and getting them to take the actions you want, rather than just clicks and traffic for number’s sake.
✔️ Better results (3x better, in fact)
✔️ Google certifiedGoogle certified
✔️ Full-service
Media Cause clients see an average of 5,000 website visitors and 170 email sign ups from their Ad Grant. That’s 3x the ROI compared to other marketing agencies—giving you a significant edge and helping to build your future donor base.
We are also a Google Certified Partner, providing you a direct line to Google to ensure that your account is never in jeopardy of being deactivated.
We are a full-service digital agency—giving you the ability to streamline your marketing needs and build a comprehensive digital strategy.
Before we can begin, we’ll first ensure your Google Ad Grant is set up and active. If you have no idea where to begin, we can help your organization apply or reinstate your grant. Then, we will ensure your account is set up properly—and meets all of Google’s compliance rules
To set you up for success, we need to understand where you’re at. We’ll assess this through an Ad Grant Health Report, preliminary keyword research, and a look at your website’s current traffic.
Then, we’ll provide recommendations and best practices to ensure your landing pages are set up for success and drive supporters to your cause.
Don’t have a Google Ad Grant? Is your account inactive? No problem!
We will help your organization apply or reinstate your grant. Then, we will ensure your account is set up for success—making sure your account is meeting all of Google’s compliance rules.
Our first order of business is understanding the current “health” of your Google Ad Grant. We’ll conduct a Google Ad Grant Health Report, with scorecard and recommendations for how to improve your account.
Next, we’ll review historical performance in AdWords, and analyze Google Analytics data to understand how that traffic performed on your website in order to inform overall strategy and optimizations.
We’ll create a series of Google ads that drive awareness, build your supporter base, and further your marketing goals. We will develop and launch your ad campaigns, consisting of multiple ad groups and ads, and also set up conversion tracking to measure performance.
We’ll conduct keyword research to understand the current landscape and find opportunities to reach new, targeted audiences. Then, we will rebuild the account with keywords and matching ad copy based on your currently available content.
We’ll develop and incorporate new ads and campaigns within your account to coincide with organizational goals and campaign initiatives.
We’ll conduct keyword research to understand the current landscape and find opportunities to reach new, targeted audiences. Then, we will rebuild the account with keywords and matching ad copy based on your currently available content.
We’ll monitor and adjust your ad campaigns regularly to ensure you get the highest return on investment possible and drive valuable traffic to your website.
Optimizations can include adding or pausing keywords, editing ad copy, adjusting bids and budgets, and more.
We’ll share important updates about how your Grant is performing with data visualizations, analysis, and key takeaways. We’ll also create new campaigns to strategically grow your Ad Grant account. Meetings with your Ad Grant specialist will provide the opportunity to review account performance, discuss content recommendations, and identify future campaign opportunities.
Regularly monitor and adjust campaigns to maximize your Grant and drive high-value traffic to your website. Optimizations include adding or pausing keywords, editing ad copy, adjusting bids and budgets, and more.
Before we dive into any Ad Grant, we’ll work with you to ensure that all conversion tracking is in place.
Every month, you will receive important updates about your account, data visualizations, analysis, and key takeaways about how your Grant is performing in driving qualified and engaged leads to your website.