Social media evolves at a lightning pace, and we know it can be a challenge to keep up with new trends, strategies, platforms, tools, and data collection. Our team lives and breathes in this space, and understands not only how to leverage social media to build a community and keep them connected with your organization, but also how to bridge the gap between your organization’s mission and broader social conversations across channels in order to amplify your impact.
Through detailed platform and performance audits, strategic playbooks, content planning, paid and organic campaigns, community management, and reporting, we’ll help your organization build a world-class social media strategy to drive engagement, inspire action and build long-term meaningful relationships with those who matter most. Our goal is to be an extension of your internal team, and provide daily support to ensure you’re getting the most out of your social channels.
First, we’ll dive into your existing social media channels to identify what’s working and areas for improvement. This includes analyzing channel-specific performance related to growth and engagement, understanding who your current social media audiences are and how they are engaging, analyzing which content is resonating most, and how your organization’s social channels compare with competitors and industry benchmarks.
This process includes talking with key stakeholders at your organization to better understand your priorities and goals.
Grounded in data and insight from our initial social discovery, we’ll provide a detailed strategy for how to grow and engage your social media communities. Our recommendations will focus on growth and engagement strategies, content and publishing recommendations, and channel best practices.
Throughout our work together, we’ll continue to refine and provide ongoing strategic recommendations based on our learnings, and facilitate frequent team meetings to align on key priorities.
Curate third-party and original content for your social channels, and draft social media posts, reflective of your brand voice, for approval by your team. We’ll work hand-in-hand to coordinate ongoing content priorities and maintain a weekly social content calendar to guide ongoing channel management.
Additionally, we’ll provide any design-related needs, such as the development of shareable social media graphics.
Develop a social media measurement strategy for your organization, which identifies key performance indicators needed to measure success across your channels.
Using this as our foundation, we’ll develop and execute an ongoing performance dashboard to monitor performance, identify key trends, and recommend areas for growth and optimization.
Post approved content to your social channels, and manage all interactions with social communities on a regular basis, including responding to comments and direct messages, and escalating concerns when necessary.
We’ll take advantage of social listening tools and provide regular monitoring and analysis activities to identify key opportunities for your organization to engage in larger social conversations.
Research and identify key influencers who can help advance your organization’s mission, and develop an ongoing, targeted social outreach strategy to engage with them, with a focus on building relationships and expanding reach.
Plan and build social advertising campaigns to help drive even more growth and engagement, and drive conversions. Activities include media planning (budget breakdown by channel and audience), asset development, ad launch + optimization, and reporting + analysis.