Nonprofit Marketing Agency

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What Is the New ‘Google Tag’ in Google Tag Manager, and How Does it Impact Your Nonprofit’s Google Analytics 4 Setup?

In early September 2023, Google announced that they would replace the Google Analytics 4 (GA4) Configuration Tag with a new Google Tag. The tag is one of the…

By: Joey Hammers

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What Does a Project Manager Do?

When timelines are being met, challenges that arise are being navigated with ease and wisdom, and communication flows consistently and clearly between a nonprofit and a marketing agency, thank a…

By: Stephanie Kong

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How To Leverage TikTok for Nonprofit Marketing and Fundraising

Nonprofit organizations use social media to raise awareness and gain donors. Any social media platform can help you achieve these goals. However, if you struggle to engage with a younger…

By: Guest Author

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The Value of Project Retrospectives: Project Closure and Lessons Learned

In nonprofit management, closing out a project goes beyond the final deliverable. It involves reflecting on the process, analyzing successes and challenges, and capturing valuable insights for future projects. Project…

By: Stephanie Kong

How to Audit An AdWords Campaign

A strong paid search campaign can help your nonprofit reach new audiences and awareness, drive qualified leads for those searching for related keywords and ensure you’re top-of-mind as folks navigate…

By: Nate Mize-Pressler

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Digital Marketing Project Management Strategies for Driving Impact and Equity

Digital marketing is a powerful tool for businesses of all sizes to reach their target audience and achieve their goals. However, to maximize the potential of campaigns, it is crucial…

By: Stephanie Kong

Harnessing Email Services for Nonprofits: Streamline and Scale with Automated Email Marketing

Did you know that for every $1 spent on email marketing, the average return on investment is $42? For nonprofit organizations, making an impact without breaking the bank is crucial….

By: Guest Account

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Your Guide to Social Media Advertising for Nonprofits

Not all social media channels are created equally when it comes to engaging with your audience—meaning your planning and execution needs to be nimble and flexible based on your goals…

By: Nate Mize-Pressler

Woman holding up a sign that says "Equal rights"

Generation Change: A New Era of Advocacy

“Calling all Gen Z activists!“ That’s how a TikTok video garnering over 40K views started. If you haven’t heard, Gen Z is supposed to save us all. In a…

By: Safiyyah Abdul-Khabir

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Data Best Practices: Salesforce Duplicates

Our team compiled data best practices for your nonprofit’s success when using Salesforce. Data plays a pivotal role in empowering nonprofits, especially when it comes to understanding and managing…

By: Alex Fleming

AI Best Practices for Content + SEO

What is AI, and How Does it Work? AI, if used correctly, can be extremely useful for coming up with new ideas or saving time on administrative or repetitive…

By: Megan Brooks

Image of woman sitting by water on her laptop.

Privacy-First Marketing for Nonprofits

When is the last time you read through your organization’s privacy policy? Maybe… never? How about your cookie consent banner? Did you take a “set it and forget it” approach?…

By: Luke Dringoli