Why Choose Media Cause for Your Google Ad Grant?
When you’re managing a Google Ad Grant worth $10,000 per month ($120,000 per year), it’s essential to make every dollar count. However, not every agency has the tools, expertise, or nonprofit experience to help you maximize that value.
If you haven’t already, we recommend checking out our guide: 6 Critical Questions to Ask When Hiring a Google Ad Grant Agency. It’s designed to help you make an informed, strategic choice.
There are many reasons to consider partnering with Media Cause for your Ad Grant management, but here are three that matter most:
1. Better results (3x better, in fact)
Media Cause clients see an average of 5,000 website visitors and 175 email sign ups monthly from their Ad Grant. That’s 3x the ROI compared to other marketing agencies—giving you a significant edge and helping to build your future donor base.
Spend = The amount of money spent from the $10,000/mo Ad Grant budget.
Clicks = The total amount of people who are clicking through to your website.
Conversions = The number of people who sign up to join an email list, complete a signup form, or make a donation.
* Ad Grant averages taken from 35,000+ nonprofits using an agency to manage their account. Data provided by the Google Ad Grants team.
2. A Focus on Impact, Not Just Clicks
All too often we come across Ad Grant agencies that put too much of an emphasis on what we call, “vanity metrics” — data points that don’t really move an organization’s mission forward. Vanity metrics include things like impressions, clicks, and time on page.
Instead, we recommend measuring “conversions” — tangible actions that are meaningful to your marketing and fundraising goals (i.e. things like email sign-ups, registrations, donations, etc.). Not only does this give you the best sense possible for how your Ad Grant is performing, but it also informs Google’s algorithm to serve your ads to right people at the right time.
3. A Comprehensive Strategy
There are many agencies that solely provide Google Ad Grant services. This does make them good at the service itself, but there’s a big problem that arises with the single-service model. Often times, those companies aren’t thinking of the full marketing funnel (from awareness to donor). And sometimes, they are just trying to boost their numbers for temporary gain, without much care for the long-term value of a lead.
Media Cause is a full-service digital agency. That not only gives you to access a plethora of digital strategies, but it also help you build a comprehensive, multi-channel digital plan that renders better results. We advise our clients on every aspect of the marketing funnel and focus on generating quality leads that will turn into lifelong supporters of your cause.