Facebook Scheduling

3 Facebook Tricks Your Nonprofit Should Be Using

As a community manager, I try to take advantage of every tool at my disposal to give our clients an edge with their social media presence.

Here are some of my favorite features that allow community managers to make the most of the pages they manage.

Scheduling Posts

The feature to schedule posts on Facebook pages is often underutilized, but it can be an extremely valuable tool. Although there are third-party apps that offer this feature, I’ve encountered too many bugs and glitches that are simply too time-consuming to deal with. Scheduling posts directly on Facebook gives you an opportunity to take your time to craft interesting, thoughtful and engaging posts. Facebook also allows you to schedule multiple posts on your organization’s page.

Here’s how to schedule posts:

  • Begin drafting the update on your organization’s page as you normally would for a live, direct-to-Facebook post.
  • Click on the clock icon and select the year, month, day, and time.
  • Once you have selected the optimal time, the “Post” button will now read “Schedule.” Simply click on it to schedule the post. If you would like to view the posts you have scheduled, select “Use Activity Log” from the drop-down menu in the “Admin” section at the top of the page.

With Facebook rolling out recent upgrades to its insights, it might be worth exploring direct scheduling to get the most out of this new data.

Customized Links

You may be sharing links on Facebook regularly, but did you know that you can customize each part of the attached link? Let’s break it down.

I’ve used a link to my post on 5 Reasons #Nonprofits are #Intimidated by @Twitter as an example. The image below shows what your post looks like when you paste a link to an article in the status update box.

Facebook Thumbnail Edit

Once the link has loaded below the status box, you can delete the URL. This will give you extra space for adding commentary. You can customize each section of the link – including the image – by following these three easy steps:

  • Headline: Use direct and concise language to capture the reader’s attention in 100 characters or less – your post is competing for attention in the newsfeed, so make sure it’s succinct.
  • Description: Don’t give them all the goods. Include a brief description (up to 300 characters) that outlines what to expect from the link you’ve posted.
  • Image: It’s important to include an image to draw people to your post. Use the arrows to choose from images that ran with the article or upload your own image. Exercise caution with the latter option unless you own the rights to the image you’re sharing.

“Pin to the Top” and Highlighted Posts

The “Pin to the Top” and highlighted posts features are two of the most underrated Facebook tricks. Both help make your most appealing content stand out from the other posts on your nonprofit’s page. Note: you cannot utilize these two features on the same post at the same time.

  • “Pin to the Top”: The pinning feature helps to ensure that your most important piece of content each week is seen by new visitors to your nonprofit’s page. This trick is ideal if you are running an online marketing campaign or a contest. Once pinned, the post will remain at the top of your page’s timeline for seven days.
  • Highlighted Posts: If you highlight a post, it will stretch across both columns of your page’s timeline – essentially taking up the space of two regular posts. Consider highlighting organizational milestones, testimonials, infographics or stunning photographs to spruce up your organization’s page.

Do you have any tips for nonprofits on Facebook? Be sure to leave them in the comments section below or on Media Cause’s Facebook wall.