Sneak Peak: 5 New Classy Features Every Fundraiser Needs to Know About

Our Boston team was out at the Classy Collaborative conference last week, where leaders and change-makers from the nonprofit and social good sectors came together to share their knowledge through storytelling. Throughout the three days of panel discussions, keynotes, and intimate workshops, Classy shared a sneak peak of new feature announcements for the platform that will empower nonprofits to fundraise more effectively while building stronger relationships with their donors and fundraisers. Here are the 5 features we’re most excited about.

1. Classy + Facebook Connector

The biggest announcement coming out of the Collaborative is definitely the new integration between Classy and Facebook. This has the potential to be a game-changer for any nonprofit leveraging peer-to-peer fundraising, as it harnesses the power of Classy and Facebook’s fundraising tools while creating a more seamless user experience for fundraisers – helping to eliminate dreaded data silos.

The Connector will enable organizations and fundraisers to do the following:

  • Auto-create Facebook Fundraising Pages. Classy fundraisers will have the option to duplicate their page as a Facebook Fundraiser
  • Auto-sync fundraising progress. Progress-to-goal will match on both Classy and Facebook Fundraiser pages
  • Fundraising reporting across platforms: Nurture donors to become lifelong supporters with a holistic view of how your fundraising campaigns are performing on Classy and Facebook

Interested in leveraging Classy and Facebook for fundraising? Get in touch with us. No timeline has yet been shared for when the feature will launch, but our Classy experts can get your organization ready in advance of the release.

2. Mobile Events App

New this year, Classy unveiled that they are building a mobile app that nonprofits can leverage for events, creating a more streamlined experience on event day and allowing more seamless collaboration across teams.

What does this mean for nonprofits? Organizations and event staff can better coordinate on the day of the event for tasks like check-ins and payment collection. Plus, launching a branded mobile events app no longer requires an entire development team!

Here are some of the main features of the new events app:

  • Nonprofit branded: Organizations can customize their app with their logo, colors, and imagery.
  • Fast check-in
  • Collect payments
  • Validate payments anywhere

3. Fundraising Minimums

Classy also introduced a new fundraising minimums feature (coming later this year) which will allow organizations to set minimum fundraising goals and automatically charge fundraisers the difference when those minimums are not met by a set deadline. These enhancements are powerful for anyone who uses Classy for in-person fundraising events. For example, our client at Tap Cancer Out has had to manually collect payments at the door for anyone who didn’t meet the fundraising minimum and charge them the difference. Now, they will be automatically charged on the day-of (or any day they choose!).

4. Team Fundraising Enhancements

60% of all Classy peer-to-peer event participants are on teams, and 60% also access the platform through mobile. Addressing this, Classy plans to roll out the following feature updates for teams:

  • Co-captain support
  • Teams within teams (sub-teams)
  • More tools for team captains, including transferring donations
  • Enhanced mobile experience

Being a team captain for a peer-to-peer fundraising event is a lot of work, so these teams enhancements are really important. Formally allowing participants on teams to share the responsibility as co-captains may even lead to higher team fundraising totals.

Having the option for sub-teams could also be useful for organizations who have a club model, or for event-based peer-to-peer fundraising organizations who have several teams from a single entity participate, like a club or a school.

5. Recurring Frequencies

Currently, the Classy platform only supports one-time and monthly giving. With the recurring frequencies feature updates, donors can now set their own donation frequencies. Offering yearly and quarterly options could be especially important for organizations offering memberships. In general, it is putting more empowerment back on the donor and giving them ownership over when and how they choose to give, which is extremely important for donor engagement and retention.

While these are our top 5 new feature rollouts, there are many others that we’re excited about. For example, Classy is planning to introduce Google Tag Manager Support, allowing nonprofits to implement tracking pixels outside of Google Analytics. This is huge and empowers nonprofits to add their own tracking pixels without the help of the Classy support team.

In addition, there are new features for the Salesforce integration, Classy Pay, a modularized campaign builder, and more. Stay tuned for announcements on when these features will become available within the Classy platform!

If you’re looking to take your fundraising to the next level, get in touch with us! As Classy partners, we are here to help your organization get the most out of the platform.