5 Ways Nonprofits Can Use Facebook’s Embedded Posts Feature
Facebook is rolling out a new feature that lets users embed posts and photos from the platform directly to their websites. How can nonprofits use this new tool?
The embedded posts feature has the potential to help nonprofits in a number of ways – from sparking conversations on blog posts to showcasing celebrity endorsements. We’ve come up with five ideas on how nonprofits can take advantage of embedded posts.
1. Create a Forum on Your Website
Many nonprofits spend a lot of time and money to create engaging websites to draw in new supporters. While forums are extremely useful for improving engagement on websites, setting one up can be expensive. By embedding a series of Facebook posts designed to solicit feedback or debate issues, your nonprofit can create a forum-like experience on its website for a fraction of the cost.
2. Archive And Organize All Campaign Posts
Nonprofit marketing often consists of frantic pushes around a campaign – gathering signatures for a petition, creating awareness about an issue before a key legislative vote, designing stunning graphics and crafting compelling tweets and Facebook posts. But once the campaign ends, the time spent on the campaign and the engagement received on social media posts are forgotten.
Creating a page on your nonprofit’s website for each campaign and embedding all of the posts from past campaigns will not only preserve your organization’s work, but also promote your team’s social media skills to attract potential sponsors and supporters for upcoming campaigns.
3. Make Your Blog Posts More Social
Many nonprofits include screenshots, photographs or other images in their blog posts. Instead of posting images directly to your organization’s blog, upload the images to Facebook first and then embed the images in the blog posts. This will allow readers to comment or share the images without leaving the blog, which could increase conversion rates and expand your page’s reach on Facebook.
4. Share Celebrity Endorsements
Celebrity endorsements via social media can provide a big boost for nonprofits, because they can potentially draw in thousands of new supporters with a single message. There’s a lot of value in showing your existing supporters that they are in good company – the “famous people love us too” effect. But Facebook posts have a limited shelf life. Before you know it, those high-reaching celebrity posts are buried on your page. By embedding those endorsement posts on your nonprofit’s website, you can increase their visibility and give them a permanent space on your site.
5. Use Google Grants to Increase Facebook Engagement
Last but certainly not least, Facebook’s new embed feature gives you the opportunity to use Google Grants to increase your page’s engagement for free. Google generously gives $10,000 to nonprofits every month through its Google Grants program, but many nonprofits struggle to use up the entire amount.
Because of Google’s one URL policy, nonprofits can only use this grant to direct traffic to their website and not their Facebook page. At the same time, the expenses for advertising on Facebook can add up quickly – most nonprofits pay more than $0.50 every time a user clicks on an ad or a sponsored post.
Embedding posts to your nonprofit’s website and creating AdWords with keywords related to those posts could increase engagement on your organization’s Facebook page without the high costs of Facebook ads.
Facebook’s new embed feature is a great way to make your nonprofit’s website an integrated social space by allowing visitors to interact with content from your Facebook page. Leave a comment below if you have suggestions on how nonprofits can use the embed tool.