6 Data-Informed Nonprofit Marketing Tips
At Media Cause, we are constantly looking for ways to increase our clients’ impact, engagement and reach. Understanding and utilizing data allows our clients to reach the right people, improve their digital user experience and perfect their online presence. In short, data allows our clients to continue making the world a better place. These articles are worth a look for any organization developing a data-driven nonprofit marketing strategy.
For nonprofits, big data can be intimidating. In some cases with limited amounts of resources, collecting data can be difficult for nonprofits especially when tracking the “untrackable.” Here are 5 tips that will help you record as much data as possible on and offline.
Know how your content marketing is performing. These dashboards offer insights into who is viewing your content, how they are engaging with your site, which pages are performing best and more.
Balance the art of SEO. From link analysis and technical tools like page speed checkers, here’s a list of useful resources to help with on-site optimization, keyword research and more.
Search Engine Optimization, or SEO, is a digital marketing tactic that is constantly evolving. Exactly when the SEO experts think they’ve figured out how to ‘game’ Google’s search algorithm, the search experts at Google go and change it again. To help your nonprofit understand SEO basics, we’ve put together this list of free SEO resources for nonprofits.
Cohort analysis allows you to break down the user experience. You can group website traffic together based on the date they first visited your site. By using this feature, you can deeply understand your audience and thus make the best marketing decisions possible. Need help getting started? This helpful guide breaks down the new cohort analysis report in an easy-to-understand manner.
This overview provides the tools needed to discover opportunities to improve efficiency and become more effective in your UX design. Cohort analysis can give you insights into which visitors you should focus on, which channels of communication work best and which areas need an investment of resources to improve the experience.
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