Overview
CuriOdyssey inspires children to be curious about science education. As a science museum and zoo, there’s something that every child can learn, explore and experiment with scientific phenomena—allowing the natural world to answer questions versus in a classroom setting.
We worked with CuriOdyssey to build relationships and deepen engagement with new and existing email subscribers, members, and donors in their community.
Our custom welcome series exceeded CuriOdyssey’s average list performance and introduced new supporters to CuriOdyssey’s mission to give every child a world-class science education.
Using our strategy for email marketing for nonprofits, We boosted click-through-rates and reengaged existing subscribers with imaginative downloadable science kits, which received a 27% open rate (35% higher than the list average). We built member loyalty with a special survey giving members the opportunity to weigh in on future exhibits
We developing a series of four customized emails that take supporters on a journey from education to investment in the CuriOdyssey mission. Since there are many distinct target audiences, we used best practices in email marketing for a nonprofit to start a welcome series specifically geared to new members and donors.
This approach brought a 27% increase in open rate for welcome series emails, an 35% increase in open rates over their list average, and a 2.44% conversion rate from subscriber to donor or member.
Through the implementation of email marketing best practices— this incredible nonprofit was able to deepen engagement with their members and ultimately inspires children to love science.
