Marketing technology, known as MarTech, is the backbone of your digital presence, marketing, and ability to communicate with the world online. It encompasses the technology you use to collect data and reach your donors, track ad conversions, send emails, and implement programs—all the tools that help move your mission forward.
Marketing technology for nonprofits is essential for developing well-planned, well-executed marketing campaigns. MarTech can nurture supporters, drive donations, and keep your donor data safe. It’s no longer a nice-to-have but a vital element for any nonprofit organization intent on growth.
Every organization has its own set of technology platforms it uses to achieve its mission: yours is no different.
Good technology is essential to drive impact, but poor technology and low adoption can lead to staff burnout and loss of donation revenue. Our MarTech services can help take manual work off your team’s plate so they can focus on what they do best—impacting your mission. Our services can help you:
Our main goal is to make your technology work for you. We’ll evaluate, integrate, and optimize your entire technology stack to meet the needs of your organization and supporters.
Our marketing technology services for nonprofits help you meet your needs, communicate with donors and keep their data safe, all while enabling your team to work more efficiently. We value your supporters’ privacy above all else and advocate for user-centric privacy policies that help build long-term trust.
At Media Cause, we believe collaboration will help your organization be more successful in accomplishing your mission, and we ensure you have access to all platforms alongside our team. We firmly believe your organization should control the technology it pays for, and staff should fully understand how to use each tool. As we work together to accomplish your goals, our team makes platform education and staff confidence our top priority, so your team is ready for what comes next.
Platform Expertise
We are technology enthusiasts and have experience across an array of software, including MarTech for nonprofits and for-profit organizations. No matter what technology you use, our team has likely used it too. We have expertise in 40+ platforms and multiple agency certifications.
No two tech stacks are the same, so our process always begins with understanding your unique setup. When it comes to marketing technology for nonprofits, we’ve seen it all and understand how to spot the gaps and redundancies. Once we have a lay of the land, we can define a roadmap of prioritized solutions to set your team up for success.
Our platform services include: Tech Stack Audit, Platform Administration, Marketing Automation Plans + Setup, and ongoing MarTech support.
We meet clients where they are, but we also know marketing technology for nonprofits evolves quickly. At some point, most organizations face the question of whether it's time to move to a new system.
Our team helps you answer that question. We assess the strengths, weaknesses, and gaps in your current platforms, and identify new platforms that better serve your needs. Our expertise spans a wide range of needs and platforms, and we maintain deep partnerships with leading nonprofit and for-profit software companies we can recommend when the fit is right.
Once a new platform is in place, we train your staff and document the unique aspects of your systems, so your entire organization can use them with confidence.
Our nonprofit marketing technology implementation services include: Platform Selection, Setup, Migration and Integration, Training Sessions, and Platform Documentation.
We are highly experienced in the art and science of conversion tracking and ready to help you configure tracking for each user action that takes place on your website.
Whether we are assisting with setup, auditing, or troubleshooting, we can help you assess your ad technology and provide key insights and recommendations to improve and expand upon it.
Ad tech services include: Website Conversion Audit, Conversion Tracking Setup, and Ad Tech Troubleshooting.