The Reading League seeks to expand access to evidence-based literacy materials to promote best practices for educators, caregivers, and school leaders. One important way they do this is via their Shop, which sells high-quality literacy products. These sales are mission-critical, not only generating revenue to support The Reading League’s mission but also ensuring evidence-based reading instruction reaches more educators and students nationwide.
Despite offering high-quality literacy products, the online shop lacked a strategic paid media marketing approach. To maximize impact, The Reading League needed a targeted strategy to efficiently connect educators with evidence-backed reading materials.
Client Overview
Issue Area
Ryan and his team at Media Cause have been a pleasure to work with. Their expertise in managing and optimizing our Meta ad campaigns has helped expand our reach and increase sales of evidence-aligned literacy materials. Their strategic approach contributed to our success, and I truly appreciate their partnership in furthering our mission.
Brandi Lawson,,
The Reading League
Marketing Director
The mission of The Reading League is to advance the awareness, understanding, and use of evidence-aligned reading instruction.
Media Cause developed and executed a targeted paid media strategy on Meta platforms (Facebook and Instagram). These platforms were selected for their strong reach among educators, high conversion rates, and ability to feature specific products in ads. Key elements of the campaign included:
The campaign’s success extended The Reading League’s mission to advance evidence-based reading practices in classrooms. Over 240 educators adopted these impactful materials, ensuring thousands of students would benefit from scientifically aligned literacy instruction. The generated revenue further enables The Reading League to expand its advocacy and programs for evidence-based teaching methods.
