Media Cause Team, Author at Media Cause

Thursday Thinky: Real Impact, Recycling & Radio

Happy Thursday, everyone!Today is actually a very special Thursday for me because… it is my wedding anniversary! So, in honor of my wife and the six years that we have spent together with rings on our fingers, here is a curation of six campaigns/ideas worth sharing with you all.Buckle up because this week’s edition is an eclectic one! We start with a gender equality campaign from the UK, before moving on to one of our favorite spaces, Cause Marketing. We’ll round up our Thinky with a vibrant, must-read editorial

By: Media Cause Team

UTM Tracking for Nonprofit Digital Marketing Success

Everyone by now has heard of UTM tracking, but many nonprofits still neglect to do it or have adopted it incorrectly. Whether it scares you away because you hear the…

By: Media Cause Team

Introducing “WHAT GIVES?”— When Cause Marketing Gets It Wrong (and how we’d make it right)

OH, HELLO THERE If you follow Media Cause on LinkedIn or on our blog, you’ve noticed that while we work primarily with nonprofits, we’re also deeply invested in the ever-changing world of Cause Marketing. It’s a critical component of the social impact space in which we live, breathe, and work—and, it’s an important avenue for NPOs to consider because of the awareness, engagement, and revenue that partnering with a brand can deliver.

By: Media Cause Team

Thursday Thinky: Sounds, Sharks & Soccer

After a successful launch last week, we’re back for more!It’s Thursday, the weekend is near but not quite here, and you desperately need a mental break. Don’t go anywhere–we have just what the doctor ordered… A Thursday Thinky!This week we are featuring some heavyweights (Coca Cola & Adidas), an innovative uses of sounds by the Boys & Girls Club of America, a questionable Shark Week campaign, and amazing creativity coming from students and interns. If any of these campaigns make your wheel spin, we’d love to hear your thoughts–get in touch with us!

By: Media Cause Team

Thursday Thinky: Ice Bucket Challenge, Cause Marketing, & a Webinar!

Before we start, let’s answer the question that you have on your mind right now. What in the world is a “Thursday Thinky”? Well, I’m glad you asked.For over a year now, Amy, our VP of Creative & Brand Strategy, has been sending an email to everyone at Media Cause, every Thursday, to share articles, campaigns, videos, etc. that triggered a reaction, good or bad, from her. These emails have sparked conversations internally, boosted our creativity, and broadened our curiosity.I can’t speak for anybody else but I know that this is the ONE email I’m looking forward to receiving every week. So, as the self-professed Thinky #1 fan, I made it my mission to share that wealth with all of you!

By: Media Cause Team

How to Leverage Facebook Fundraising

Facebook’s Social Good features have proven to be a game changer for nonprofit’s fundraising strategies. Over 20 million people have raised more than $1 billion since the platform launched its “Facebook Fundraisers” and Donate Buttons in 2015. It’s great Facebook is paying attention to nonprofits and giving them the attention they deserve. With any new tactic or tool, you should always have a clear goal, strategy and usage rules.

By: Media Cause Team

3 Ways to Enhance User-Generated Content

Fun fact: I was Time Magazine’s Person of the Year in 2006! It’s true — and you were too. In 2006, Time Magazine named “You” the person of the year for your contribution to the rapid rise of user-generated content on the internet including blogs, reviews, images, videos, art, and testimonials. Many things have changed since 2006, but UGC is still one of the most influential forms of content on the internet which makes it an invaluable resource for expanding your digital marketing content strategy.

By: Maggie Rakovic

How Lookalike Audiences Can Lower Your Facebook Ads Costs

Year-End Fundraising: 5 Ingredients for December Success

It’s never too early to start crafting your year-end fundraising plan. By starting early, you give your organization a chance to build data-driven narratives and tell compelling stories that inspire supporters to give. The success of 2018’s year-end fundraising season varied across the nonprofit sector with some initiatives (such as Giving Tuesday) bringing in huge waves of donations while other tactics were less prosperous. After reflecting on and learning from 2018 outcomes, we’ve distilled year-end planning down to a few key elements for success in 2019!

By: Media Cause Team

3 Ways to Grow Your Impact for the Animals with Digital

We believe that impact belongs to everyone. This is especially true for animal rights and animal welfare nonprofits, who confront unspeakable animal cruelty every day. No matter the size, they…

By: Media Cause Team

[Webinar] Year-End Fundraising: 5 Ingredients for December Success

It’s never too early to start crafting your year-end fundraising plan. By starting early, you give your organization a chance to build data-driven narratives and tell compelling stories that inspire…

By: Media Cause Team

So, You Want to Be a Better Marketing Writer?

First, congrats on raising your hand to learn. It’s not always easy to recognize our own opportunities for growth, but that’s the first step toward progress (and yep, it still…

By: Media Cause Team

Building a Foundation for Monthly Giving

Why Monthly Giving? In the age of subscription services like Netflix and Amazon, the US donor market appears primed to consider making monthly gifts instead of just their annual year-end…

By: Media Cause Team