End Systemic Racism

Black History Month

The recognition of Black History Month originated in the 1920s as a way to celebrate Black culture and identity and ensure that school children be exposed to Black history. Today, Black History Month still serves as a means of transformation and change in our current understanding of American history.  

“We are going back to that beautiful history and it is going to inspire us to greater achievements.”

— Carter G. Woodson, founder of Black History Month

This year’s Black History Month theme, “Black Family: Representation, Identity and Diversity” explores the African diaspora, and the spread of Black families across the United States. At Media Cause, we are addressing the gaps in representation in our society and more specifically, our industry, while also celebrating the identity and diversity of Black families everywhere. 

We started a Rally Starter campaign to confront the misrepresentation of black history in the United States education system. Largely, textbooks inaccurately portray black history, while also letting State politics dictate how a story is told. As marketers, we know the detriment that words can have, and we want to hold these textbook companies accountable for their works. By misrepresenting black history, we are misrepresenting US history. Take action here!

We are addressing the gaps in representation for the black community in our own communities by donating $2,000 to Black Lives Matter chapters in Boston, DC, Atlanta, and San Francisco to support their commitments to build Black power across the country. 

Additionally, we are facilitating a company-wide watch party. On February 19th, the Media Cause offices will be watching I Am Not Your Negro, paired with a live Slack discussion where we can share reflections and takeaways and learn from each other.

The celebration of Black history and Black lives does not end in February. Several team members have shared resources to follow to stay involved and continue learning: 

Instagram Series

Book Club

    • Homegoing – Yaa Gyasi
    • The Vanishing Half – Brit Bennett 
    • Just Mercy – Bryan Stevenson
    • Between The World And Me – Ta-Nehisi Coates
    • How We Fight for Our Lives – Saeed Jones
    • Well-Read Black Girl – Glory Edim
    • I Know Why The Caged Bird Sings – Maya Angelou
    • The New Jim Crow – Michelle Alexander
    • Redefining Realness – Janet Mock
    • The Hate U Give – Angie Thomas

Movie Watch Party

    • The Hate U Give
    • I Am Not Your Negro
    • One Night in Miami
    • The Death and Life of Marsha P. Johnson
    • Toni Morrison: The Pieces I Am
    • All in the Fight for Democracy
    • Paris is Burning