Nonprofit Marketing Agency

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Why Micro-influencers Should Be Part of Your Social Media Strategy

“Communities are at the heart of a successful social strategy, and content creators have built networks where their visibility and sway are truly powerful.”—Amanda Wood, Head of Social Media Marketing…

By: Janine Guarino

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Preparing for Facebook Audience Targeting Changes

The social media platform announced in late 2021 that it will be taking additional steps to align with evolving privacy regulations. Starting in January, Facebook will remove thousands of targeting…

By: Kim Anderson

Social Media Trends worth leaving behind in 2021: Part 2

This is part two in our series where we share what 2021 social media trends we’re keeping, which ones we’re leaving behind, and what we can expect to see on…

By: AGreenRiver

2021 Social Media Trends for Nonprofits in 2022: Part 1

In this series, we will share what 2021 social media trends we’re keeping, which ones we’re leaving behind, and what we can expect to see on social media in 2022….

By: AGreenRiver

Adding Google Discovery Ads To Your Digital Marketing Efforts

How To Use Google’s New Ad Type To Increase Traffic, Grow Brand Equity And Drive Leads. The Basics Introduced in May 2019, Google Discovery Ads are a relatively new…

By: Nate Mize-Pressler

Understanding Emojis for Your Social Media Strategy

In marketing, it is critical that we are speaking our audience’s language. And if your audience uses emojis, it’s important to start incorporating them into your social media messaging and…

By: Janine Guarino

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5 Simple Steps to Prepare for a New CRM Platform

It’s no surprise that you want to migrate your donor data from your old or non-existing Customer Relationship Management (CRM) to a new one. As a best practice, make sure…

By: Ethan Touch

5 Tips to Guide Your 2022 Nonprofit Strategy Plans

The term, “goal” originally meant the “end of a race” or “boundary”. We now think of this as an “end” or “aim”. In short, a goal is an outcome that…

By: Ryan Dobran

The Design Process Series: Creating a Logo

If you aren’t a designer yourself, the design process can seem like a mystery. But it doesn’t have to be. I think it’s valuable for everyone who works with creative…

By: Maggie Rakovic

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Onboarding New Fundraising Ambassadors: 3 Strategies for Nonprofits

Managing your nonprofit is a massive undertaking. Between fundraising, event planning, donor relationships, and funding your mission, there are several strategic projects to manage. Don’t worry! There are several ways…

By: Guest Account

5 Ways to Overcome the Challenges of Starting a Job During the Pandemic

So, you started a new job during a pandemic. You sign on to your new email address where you see emails from people you do not know. You open your…

By: Nicole Thomas

Google Analytics 4 – A Continuing Story

Like it or not, the switchover to Google Analytics 4 is coming. As we’ve previously recommended, the time to prepare for the switchover is right now. Google won’t be porting…

By: Mo Afzal

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