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Blog Header-What Donors Do

FAQ: What Do Donors Look for Before Making a Year-End Gift?

Year-end giving isn’t just December 31—it’s a six-week season where conscious choices, emotional triggers, and collective momentum drive generosity. Learn what donors look for, feel, and remember to maximize results and build lasting connections.

By: Dan Reed, CFRE

Testing for Impact: Building a Culture of Digital Experimentation at Your Nonprofit

Testing isn’t just for tech giants—it’s a mindset nonprofits can embrace to learn what inspires donors. Discover how small, intentional experiments transform fundraising into stronger relationships, smarter strategies, and lasting growth for your mission.

By: Dan Reed, CFRE

Top 5 Digital Marketing Trends + Insights from the First Half of 2025

Nonprofit marketing is shifting fast—rising ad costs, AI disruption, donor changes, and new creative trends are reshaping strategy in 2025. Explore the top five insights shaping fundraising, email, Google Ads, and community engagement this year.

By: Media Cause Team

A hand holding a phone, displaying several marketing apps with an overlay and a title: One Campaign, Many Fronts: Why Smart Nonprofits Are Tearing Down Channel Silos

One Campaign, Many Fronts: Why Smart Nonprofits Are Tearing Down Channel Silos

Siloed campaigns waste effort and weaken impact. Smart nonprofits are breaking barriers—aligning email, ads, and direct mail into one unified strategy. Learn how integrated messaging, data, and teams drive stronger donor journeys and higher returns.

By: Ellen Corrigan

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What Actually Works: Advocacy Insights from Rally Starter, Media Cause’s AI-Powered Tool

Advocacy feels noisy in 2025—but action still drives change. From protests to petitions to contacting Congress, Rally Starter data reveals what actually works. Learn the five ingredients of effective advocacy and how to make your voice count.

By: Media Cause Team

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Why Inclusion and DEIB Matter in Marketing

Inclusion in marketing isn’t about checking boxes—it’s about truth, empathy, and cultural relevance. Explore Media Cause’s DEIB framework, from internal growth to external impact, and why discomfort can be the catalyst for authentic, equitable connection.

By: Media Cause Team

Unlocking Donor Psychology for Nonprofit Fundraising

Fundraising isn’t just about transactions—it’s about psychology. Fear, compassion, belonging, and legacy drive giving. Learn how donor archetypes and emotional triggers can help nonprofits craft campaigns that inspire action, deepen relationships, and increase long-term impact.

By: Media Cause Team

Nonprofit Fundraising Best Practices: A Comprehensive Guide & Checklist

Introduction This guide brings together key themes and actionable strategies designed to help nonprofits achieve sustainable fundraising success. From the fundamentals of strategic planning and goal setting to the latest…

By: Dan Reed, CFRE

Is Your Nonprofit Ready to Fundraise Smarter?

A Strategic Roadmap to Build a Sustainable, High-Impact Digital Giving Program Fundraising is the lifeblood of any nonprofit. But turning good intentions into meaningful impact takes more than a well-meaning…

By: Ellen Corrigan

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The Digital Imperative for Nonprofits

In an era of heightened economic uncertainty and shifting societal demands, nonprofit organizations find themselves at a crossroads. The question is no longer whether to embrace digital transformation, but how…

By: Ellen Corrigan

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Meeting Donors Where They Are: How Nonprofits Can Build Ideal Supporter Profiles (ISP)

Successful brands thrive by deeply understanding their customers through Ideal Customer Profiles (ICPs), detailed outlines of demographics, motivations, and behaviors. Nonprofits can apply this same approach by focusing on the…

By: Ellen Corrigan

What Nonprofits Can Learn from the Next Generation of Givers

Most fundraising teams already know that younger donors don’t behave like the generations before them. The challenge isn’t awareness, it’s adaptation. Yes, Gen Z and younger Millennials care. Yes, they…

By: Ellen Corrigan