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Rally Starter

Rally Starter: Releases New Advocacy Platform Built to Take Social Change Beyond Petitions

SAN FRANCISCO — Developed by Media Cause, Rally Starter releases digital advocacy tools to help nonprofits, advocacy groups, and community organizers better mobilize their networks to influence decision-makers and create…

By: Media Cause Team

photo of lemon

Thursday Thinky: Lemonade, Perspective & Screaming

We have an abbreviated edition of the Thinky for you today, but this is a good one. We touch on Covid-19 and social distancing through various lenses. We are embarking…

By: Melvin Karsenti

black lives matter posters

Thursday Thinky: Life, Boycott & Happy Meal

As we are still getting used to what “normal” means, brands and organizations continue to be inventive to grab their target audiences’ attention. Here’s a roundup of creative strategies and…

By: Melvin Karsenti

phone lit up with apps on main screen

6 Stats to Consider When Planning Your Next Advertising Campaign

https://mediacause.com/guides-and-trainings/media-planning-checklist/Selecting platforms and placements for your advertising campaign is a fun, sometimes scary task. Platforms, ad units, and demographics are always changing and evolving. Especially for nonprofits, who don’t always…

By: Kim Anderson

assortment of country flags flying in wind

Thursday Thinky: Flag, Diversity & Daisy Chain

If you’re getting anxiety from seeing the US coronavirus numbers spike yet again, do not look at how other countries are dealing with the situation. Instead, enjoy this Thinky with…

By: Melvin Karsenti

White | space

White space — it helps us breathe

There is a concept in design called “white space.” If you’re a designer, you know the concept well, and you probably love it. White space is the space between elements…

By: Ida Persson

string lights

Thursday Thinky: Soap, Bias, & the Future

To kick start the month of July (2020 is halfway over!), we take a look at what’s ahead of us by highlighting campaigns that propose solutions to the covid-19 crisis,…

By: Melvin Karsenti

thumbs down with facebook logo

If Facebook Won’t Change, It’s Time to Divest

When Facebook was founded, it started out as a platform that was intended to build meaningful relationships and communities. For nonprofits, that provided an incredible opportunity to engage and reach…

By: Eric Facas

resist poster

Thursday Thinky: Justice, Symbols & Education

This week, we are taking a closer look at campaigns tackling racial justice. We are examining the role of symbols throughout history. We are celebrating pride on Animal Crossing. And,…

By: Melvin Karsenti

app logos on screen lit up in dark

5 Google Ads Tips for Nonprofits

Between Google Ad Grants and paid ad accounts, search ads are a key advertising tactic for many nonprofits. It makes sense after all – search ads allow you to get…

By: Stephanie Schug

Shelter in place document

Designing Governments: Accessibility and possibility.

Anyone who’s ever tried to understand a piece of “government communication,” or fill out a government form, knows the struggle: antiquated processes are combined with vague and confusing language, leaving…

By: Ida Persson

image of police officers in riot gear

The Problem with “Defund the Police” Isn’t Policy, It’s Branding

[This post is part of a series on Marketing + Politics. Start with the primer on the role of brand marketing in politics if you’d like background on the topic.] …

By: Eric Facas