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Thursday Thinky: Soap, Bias, & the Future

To kick start the month of July (2020 is halfway over!), we take a look at what’s ahead of us by highlighting campaigns that propose solutions to the covid-19 crisis,…

By: Melvin Karsenti

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If Facebook Won’t Change, It’s Time to Divest

When Facebook was founded, it started out as a platform that was intended to build meaningful relationships and communities. For nonprofits, that provided an incredible opportunity to engage and reach…

By: Eric Facas

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Thursday Thinky: Justice, Symbols & Education

This week, we are taking a closer look at campaigns tackling racial justice. We are examining the role of symbols throughout history. We are celebrating pride on Animal Crossing. And,…

By: Melvin Karsenti

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5 Google Ads Tips for Nonprofits

Between Google Ad Grants and paid ad accounts, search ads are a key advertising tactic for many nonprofits. It makes sense after all – search ads allow you to get…

By: Stephanie Schug

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Designing Governments: Accessibility and possibility.

Anyone who’s ever tried to understand a piece of “government communication,” or fill out a government form, knows the struggle: antiquated processes are combined with vague and confusing language, leaving…

By: Ida Persson

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The Problem with “Defund the Police” Isn’t Policy, It’s Branding

[This post is part of a series on Marketing + Politics. Start with the primer on the role of brand marketing in politics if you’d like background on the topic.] …

By: Eric Facas

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A Primer for Understanding the Role of Brand Marketing in Politics

Dear Progressives,  I love your passion for creating a better, more inclusive world that serves the masses. I am proud to have worked with some of you throughout my career….

By: Eric Facas

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Thursday Thinky: Humanity, Pride & Activism

This week, the Thinky continues to amplify voices supporting the fight for racial justice while celebrating Pride month—and spotlighting the creativity coming out of the current crisis. Have a good…

By: Melvin Karsenti

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Why Every Nonprofit Needs a Google Ad Grant

Google Ad Grants represent one of the biggest opportunities in nonprofit marketing: $10,000/month in free advertising.  What is a Google Ad Grant? The Google Ad Grant program is one of…

By: Media Cause Team

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Supporting Black Lives

The past few weeks, we’ve taken some time to listen, learn, reflect, and strategize on next steps we can take with informed action and intention to contribute to the momentum…

By: Melvin Karsenti

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Racial Equality at Media Cause + Beyond

Like many others, the Media Cause team was extremely disturbed, saddened, and angered by the recent murders of George Floyd, Breonna Taylor, and Ahmaud Arbery. Upon seeing the news about…

By: Media Cause Team

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Thursday Thinky: Onions, Femcare & Fact Checking

Fresh off the long Memorial Day Weekend, we come to you with a very eclectic Thinky! Who knew that onions could be the key to enforcing social distancing? Well, Burger…

By: Melvin Karsenti