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Thursday Thinky: Profiling, Campaigning & Generational Giving

New month, new Thinky format! As we start the month of March, we decided to better align the Thinky with Media Cause’s five forces for change: Branding, Marketing, Advocacy, Fundraising,…

By: Media Cause Team

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What Media Causers Read in 2019

“Show me a family of readers, and I will show you the people who move the world,” once said Napoléon Bonaparte. This is a mantra that the Media Cause family…

By: Melvin Karsenti

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Media Cause Hires Agency Powerhouse Brad Blake as Chief Client Officer

BOSTON — Social impact and nonprofit marketing agency Media Cause has hired Brad Blake as Chief Client Officer in Boston.  Most recently, Brad was with ad agency Hill Holliday working…

By: Media Cause Team

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Thursday Thinky: Stirring, Preservatives & Design

Welcome to the last Thursday of February! 🤯 We’ve already been two months into 2020 so to grasp with that reality, this week’s Thinky will showcase campaigns that went all…

By: Media Cause Team

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In 2020, “brands taking stands” isn’t enough. They also have to take action.

Values. Purpose. Corporate Responsibility. We’ve all heard these buzzwords flying around the advertising and consumer industries for years—and in our current political, social, and environmental climates (hello, election year!), they’ve…

By: Amy Small

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“WHAT GIVES?”: If a Cause Marketing effort launches but no one really understands it, does it make an impact?

If you live on our planet and consume any kind of media, digital or otherwise, you probably know what the Coronavirus is, and the massive panic it’s been causing around…

By: Amy Small

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Thursday Thinky: Acceptance & Rejection

At a time when it seems that we are ready to open our arms and minds to more things, we always get reminded that we still have a long way…

By: Media Cause Team

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The Working Truth: A Look at Labor on World Day of Social Justice

The Amazon Prime package that was just delivered is more than the result of your bed-shopping a few nights ago— it’s also a representation of the dominant quality of today’s…

By: Clara Campbell

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Thursday Thinky: Age, Bias & Dyslexia

Biases, they’re everywhere. Some are obvious, some are hidden, but they’re all one way or another shaping our perceptions and decision making process. If you can recognize and spot them,…

By: Media Cause Team

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Media Cause Wins 3 AVA Awards

It’s with great pleasure to share Media Cause has won three AVA awards for our outstanding creativity for the work accomplished for the Oceanic Preservation Society, American Kennel Club, and…

By: Media Cause Team

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Thursday Thinky: Video, Texture & Typography

The Superbowl is behind us. We were rooting for the 49ers, especially in our SF office, but congratulations to the Chiefs! Like many of you, we were also eager to…

By: Media Cause Team

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Breaking Down Internal Silos to Build Better Donors

We all know the facts: Most major donors don’t come onto your file as major donors right away. They’re traditionally starting at the membership or low-dollar donor level, and it’s…

By: Media Cause Team