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Breaking Down Internal Silos to Build Better Donors

We all know the facts: Most major donors don’t come onto your file as major donors right away. They’re traditionally starting at the membership or low-dollar donor level, and it’s…

By: Media Cause Team

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Media Cause Hot Takes: Super Bowl Ads

Sunday, February 2, 2020, marked the biggest day in advertising: The Super Bowl. And while we respect both teams on the field, we were really there for the ads. For…

By: Media Cause Team

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Thursday Thinky: Reducing Waste, Perspective & Humanity

This week’s Thinky is a continuation of last week’s edition. The corporate responsibility dominoes when it comes to Climate Change are slowly but surely falling, one by one. So, we…

By: Media Cause Team

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Thursday Thinky: Sports, Sustainability & Creativity

If I tell you “sports”, what is the first thought that goes through your mind? You may be drawn by the performances of incredible athletes or quite the opposite, but…

By: Media Cause Team

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Thursday Thinky: Storytelling, Emotions & Actions

Who does not like a good story? As much as we like to think that we are rational animals, our behavior and decision making are controlled by our limbic system….

By: Media Cause Team

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Australia Fires: How You Can Help

Like you, we are deeply concerned about the alarming reports related to the Australian bushfires. The fires have been blazing since September and are expected to worsen. There are still…

By: Media Cause Team

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Why Media Buying Should Be A Three-Way Conversation

The next time you’re hiring a digital media agency to support your nonprofit’s objectives, ask this question: “Will you let me sit in on the conversations you have with the…

By: Media Cause Team

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Thursday Thinky: Effectiveness, Impact & Strategy

For this week’s edition of our Thursday Thinky, we took a slightly different approach. We chose four campaigns from the last year and looked at them through the lens of…

By: Melvin Karsenti

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Year-End Fundraising 2019 Wrap Up

Happy New Year! Overall, it was a good year. Let’s take a look back at economic trends, how that impacted 2019 year end giving, and then on to the fun…

By: Media Cause Team

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New Year, New You?

Welcome to 2020! I know. It’s already here. And we already know it’s going to be wild. You likely just survived some awkward political conversations around the holidays, so we…

By: Sarah Ackerman

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Thursday Thinky: New, Naughty & Nice

If you’re reading this, you made it into a new decade! Let’s start the 20’s on a familiar note, with the first Thinky of the year. We have innovating takes…

By: Media Cause Team

How to Set Up Email Segmentation in Luminate

There are many reasons to segment your audiences, from improving email performance, open rates, and audience retention to improving the subscriber experience. When done correctly, list segmentation gives you an…

By: Media Cause Team