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How to Set Up Email Segmentation in Luminate

There are many reasons to segment your audiences, from improving email performance, open rates, and audience retention to improving the subscriber experience. When done correctly, list segmentation gives you an…

By: Media Cause Team

Always A Season of Giving Back

Every day, we go to work to turn intent into impact and further the missions of the organizations we’re fortunate enough to partner with. But it’s more than just words…

By: Media Cause Team

Pushing Past Polarization

Finding Abundance at the Professional Women in Advocacy Summit 2019   This fall, I shared a couple of days with women who knew their place: at the forefront of change,…

By: Clara Campbell

blue orange fruit sliced in half

Thursday Thinky: Bold, Refreshing & Uncomfortable

‘Twas the week before Christmas, when all through the office not a creature was stirring, not even a mouse. The OOO messages were crafted with care, in hopes that emails…

By: Media Cause Team

The Five Steps to Develop a Winning Campaign Strategy

Tackling the Challenge of Goal Setting and Impact Measurement from the Outset of Your Advocacy Campaign   Truth: forming a winning campaign communications strategy is not coming up with the…

By: Clara Campbell

Image of a hand touching a screen with a variety of Human profile icons with text on the left hand corner "How Donor Data Can Help Boost Your-Year-End Fundraiser"

How Donor Data Can Help Boost Your Year-End Fundraiser

As a nonprofit professional, you’re likely aware of how important donor data is for your fundraising strategy. Detailed donor data helps you focus your messaging for separate types of supporters,…

By: Media Cause Team

Thursday Thinky: Bullying, Trends & Politics

Hello, we are interrupting your Christmas, Hanukkah, White Elephant shopping spree, with a much-needed dose of inspiration. “Why?” you may ask. Well, finding cool gifts can be hard. You can…

By: Media Cause Team

Thursday Thinky: Art, Ethics, & Gaming

After a few weeks of hiatus to push our brand new website live, the Thursday Thinky is back! For those of you who are not yet familiar with the Thinky,…

By: Media Cause Team

Women holding change in her hand with a note "Make A Change"

4 Reasons to Start Thinking About Your Ads Program as Year-Round — Not Just Year-End

Year-end is a great time to run paid advertising to reach your fundraising objectives. As my little brother would have said circa 2004, “no, duh,” right? Stay with me here….

By: Media Cause Team

“Nonprofit” or “For-Impact”?

I have been working in the “nonprofit” sector for a decade. It still doesn’t make sense to me that an entire industry is defined by what it doesn’t do, rather…

By: Eric Facas

Nonprofit marketing agency washington dc

OPENING: Nonprofit Marketing Agency Washington D.C. Office

On October 1, Media Cause expanded our presence in Washington with the opening of our new DC HQ. Located in the iconic M.A. Winter Building, it has been fertile ground…

By: Media Cause Team

Image of a boy peering over a metal wall

We’re ready for more disruption in fundraising

Picture it: It’s the late 80s/early 90s. You’re watching your favorite episode of The Golden Girls when right in the middle of a commercial break for Chia Pets and The…

By: Media Cause Team