Thursday Thinky: Bold, Refreshing & Uncomfortable
‘Twas the week before Christmas, when all through the office not a creature was stirring, not even a mouse. The OOO messages were crafted with care, in hopes that emails soon would stop coming there…
Sorry, I only got that far. But, to make it up to you, here’s a really good Thursday Thinky, full of gems!
We have bold campaigns coming from India and from Patagonia, refreshing work all over the healthcare industry but also from Pantene and from a super dad, and an ad that makes you uncomfortable to uncover your own biases. We did not want to ruin the festive spirit of the Holidays but… we also had to share the #ChooseWomen launch campaign announcing that a robot who looks like a woman, instead of a real woman, will be their spokesperson… We had to!
Tackling Big Issues
Project Streedhan – Powerful campaign speaks directly to Indian women to get them to eat more iron (Muse by Clio)
Calgary Society for Persons with Disability – Creating fake TV spots to make you uncomfortable (Muse by Clio)
#ChooseWomen – Launching… with a robot as a spokesperson (Campaign Live)
Brands That Caught Our Eye
Pantene – Pantene and The Dresscode Project team up for a trans-visibility campaign (Teen vogue)
What I like about this partnership is that it’s a natural fit for Pantene, while also managing to not come off as overtly self-serving, or like it’s capitalizing on a hot-button news cycle story. It’s also built on some really strong insights–that 93% of UK trans people have been misgendered during a salon visit, with 29% feeling stressed every time they visit a hair salon. There was a clear human problem here for them to solve, and working with an organization already in that space was smart and strategic. I only wished they had a landing page or some other presence to activate the campaign. Do you?
Patagonia – Make a donation on behalf of someone who doesn’t believe in climate change–and they’ll match it (Fast Company)
The Many Facets of Design & Creativity
The changing face of healthcare branding (and design, and strategy…) (Creative Review)
That’s it for today’s Thinky. See you next week!
PS: If any of the above made your wheel spin, we’d love to hear your thoughts–get in touch with us!
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