Blog

“Nonprofit” or “For-Impact”?

I have been working in the “nonprofit” sector for a decade. It still doesn’t make sense to me that an entire industry is defined by what it doesn’t do, rather…

By: Eric Facas

OPENING: Nonprofit Marketing Agency Washington D.C. Office

On October 1, Media Cause expanded our presence in Washington with the opening of our new DC HQ. Located in the iconic M.A. Winter Building, it has been fertile ground…

By: Cody Damon

We’re ready for more disruption in fundraising

Picture it: It’s the late 80s/early 90s. You’re watching your favorite episode of The Golden Girls when right in the middle of a commercial break for Chia Pets and The…

By: Amy Small

Media Cause Hot Takes: Twitter Bans Political Ads

Twitter CEO Jack Dorsey announced via his personal Twitter profile that the social media platform would be banning all advertisements about political candidates, elections, and even hot button issues, such…

By: Media Cause Team

Thursday Thinky: Cinema, Disruption, + Electricity

Last week, TechCrunch Disrupt was held just a block away from our San Francisco office. Over the years, the 3-day conference has evolved into one of the most important event for the tech industry. Keynotes speakers are sharing their wisdom, while startups battle to show how their product can disrupt markets. For 72 hours, status quo is being challenged left and right.

By: Media Cause Team

Thursday Thinky: Empathy, Charity & Monopoly

Happy new year!

As you may, or may not, know, we started this week by celebrating Rosh Hashanah, the Jewish new year. Even if I did eat the traditional apple with honey and sesame seeds, I have to confess that I’m not much of a religious man…

By: Melvin Karsenti

“WHAT GIVES?”: Fun and Games with Feminism

We all know Cause Marketing is a hard nut to crack. Sometimes, brands’ efforts and intents are in the right place, but the execution misses the mark—there’s no clear CTA for consumers to get involved with the issue or organization, or no concrete way to measure impact beyond social media conversation and impressions.

By: Amy Small

Thursday Thinky: Government, Taxes, & Beers

Events from last week made me think of government.Our four offices participated in the Climate Strike to ask our government to act on Climate Change. If you look at the news, the US elections are already making all the headlines. Abroad, Israelis struggle to form a government. And, the United Nations are currently holding their general assembly.

By: Media Cause Team

17 Powerful Images from the Boston Climate Strike

On Friday, September 20, 2019, I had the honor of attending the global youth-led climate strike in my home base — Boston. I’m lucky enough to work for a company (Media Cause) that not only encouraged those of us who wanted to attend, but went the extra mile and provided us with some “out of office” language suggestions. As I set my OOO, I had no idea that for the rest of the day I’d be completely covered in goosebumps from the inspirational event that I was about to become a part of.

By: Maggie Rakovic

Thursday Thinky: Design, Experiment & Flying

No, we are not playing tricks on you. Yes, it is already Thursday! How did it happen? Who knows for sure, but maybe you deserve to slow down. Take five for yourself. Have a break, yet don’t have a Kitkat. Instead, we’ll serve you a Thinky! This week, we are taking you on a journey that will start with gun violence, once again, and end with historically powerful typography.

By: Media Cause Team

Thursday Thinky: Arches, Bees & Cancer

Do you know what happens when the Thursday Thinky meets Throwback Thursday? Well, you either get a really long hashtag or a fun Thinky on past campaigns. Let’s go for the latter!With Fall about to show on our doorsteps, I decided to dive in the Thinky archives to put together a summer rewind edition. So this week, we’ll talk about gun violence and pancreatic cancer awareness.

By: Media Cause Team

Digital Fundraising Testing: 3 Steps to Innovation and Better Fundraising

We all know that incorporating testing into digital fundraising plans is important, but do you have a testing strategy and a clear understanding of what’s winning? Do you have a testing grid that is a repository for tests, results and ideas? If not, then start one–we’ll show you how and provide a template. Testing is critical to innovation and improved results. Going through the process of populating a testing grid helps clarify what you are testing and why. It also helps you leverage insights on what’s working (or not working) so that you can continue to understand your audience better and increase your digital fundraising. 

By: Media Cause Team