Blog

The Five Steps to Develop a Winning Campaign Strategy

Tackling the Challenge of Goal Setting and Impact Measurement from the Outset of Your Advocacy Campaign   Truth: forming a winning campaign communications strategy is not coming up with the…

By: Clara Campbell

How Donor Data Can Help Boost Your Year-End Fundraiser

As a nonprofit professional, you’re likely aware of how important donor data is for your fundraising strategy. Detailed donor data helps you focus your messaging for separate types of supporters,…

By: Gerard Tonti

Thursday Thinky: Bullying, Trends & Politics

Hello, we are interrupting your Christmas, Hanukkah, White Elephant shopping spree, with a much-needed dose of inspiration. “Why?” you may ask. Well, finding cool gifts can be hard. You can…

By: Media Cause Team

Thursday Thinky: Art, Ethics, & Gaming

After a few weeks of hiatus to push our brand new website live, the Thursday Thinky is back! For those of you who are not yet familiar with the Thinky,…

By: Media Cause Team

4 Reasons to Start Thinking About Your Ads Program as Year-Round — Not Just Year-End

Year-end is a great time to run paid advertising to reach your fundraising objectives. As my little brother would have said circa 2004, “no, duh,” right? Stay with me here….

By: Media Cause Team

“Nonprofit” or “For-Impact”?

I have been working in the “nonprofit” sector for a decade. It still doesn’t make sense to me that an entire industry is defined by what it doesn’t do, rather…

By: Eric Facas

OPENING: Nonprofit Marketing Agency Washington D.C. Office

On October 1, Media Cause expanded our presence in Washington with the opening of our new DC HQ. Located in the iconic M.A. Winter Building, it has been fertile ground…

By: Cody Damon

We’re ready for more disruption in fundraising

Picture it: It’s the late 80s/early 90s. You’re watching your favorite episode of The Golden Girls when right in the middle of a commercial break for Chia Pets and The…

By: Amy Small

Media Cause Hot Takes: Twitter Bans Political Ads

Twitter CEO Jack Dorsey announced via his personal Twitter profile that the social media platform would be banning all advertisements about political candidates, elections, and even hot button issues, such…

By: Media Cause Team

Thursday Thinky: Cinema, Disruption, + Electricity

Last week, TechCrunch Disrupt was held just a block away from our San Francisco office. Over the years, the 3-day conference has evolved into one of the most important event for the tech industry. Keynotes speakers are sharing their wisdom, while startups battle to show how their product can disrupt markets. For 72 hours, status quo is being challenged left and right.

By: Media Cause Team

Thursday Thinky: Empathy, Charity & Monopoly

Happy new year!

As you may, or may not, know, we started this week by celebrating Rosh Hashanah, the Jewish new year. Even if I did eat the traditional apple with honey and sesame seeds, I have to confess that I’m not much of a religious man…

By: Melvin Karsenti

“WHAT GIVES?”: Fun and Games with Feminism

We all know Cause Marketing is a hard nut to crack. Sometimes, brands’ efforts and intents are in the right place, but the execution misses the mark—there’s no clear CTA for consumers to get involved with the issue or organization, or no concrete way to measure impact beyond social media conversation and impressions.

By: Amy Small