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wpengine

Thursday Thinky: Arches, Bees & Cancer

Do you know what happens when the Thursday Thinky meets Throwback Thursday? Well, you either get a really long hashtag or a fun Thinky on past campaigns. Let’s go for the latter!With Fall about to show on our doorsteps, I decided to dive in the Thinky archives to put together a summer rewind edition. So this week, we’ll talk about gun violence and pancreatic cancer awareness.

By: Media Cause Team

Digital Fundraising Testing: 3 Steps to Innovation and Better Fundraising

We all know that incorporating testing into digital fundraising plans is important, but do you have a testing strategy and a clear understanding of what’s winning? Do you have a testing grid that is a repository for tests, results and ideas? If not, then start one–we’ll show you how and provide a template. Testing is critical to innovation and improved results. Going through the process of populating a testing grid helps clarify what you are testing and why. It also helps you leverage insights on what’s working (or not working) so that you can continue to understand your audience better and increase your digital fundraising. 

By: Media Cause Team

Recession Fundraising: Cinch It Up and Hunker Down

As the economic winds begin to shift, nonprofits are beginning to ask: How should we shift our fundraising strategy if there’s a recession? What if it happens at Year-End? What. Will. We. Do?! 😱 First: Don’t panic.Second: Your fundraising strategy shouldn’t shift too much

By: Dan Reed, CFRE

paper cutout of uterus

5 Organizations Making Strides For Sexual Health + Reproductive Rights

September is Sexual Health Awareness Month, which means it’s time to turn our focus to an issue that is seldom discussed but deserves much attention.Societal stigmas and conservative cultural norms have pushed the topic of sexual health into taboo territory, and a study conducted by the American Sexual Health Association found that 26% of adults feel too embarrassed to discuss issues of sexual health with a healthcare professional. As a result, countless patients are missing out on conversations, resources, and education vital to their overall health and wellness.

By: Haley Eagle

Thursday Thinky: Pride, Music & Porn

Labor Day is behind us. Burning Man has vanished from Nevada’s desert. But, all is not lost. The Thinky is here!This week, we’re going on a wild ride! We’ll touch on hate speech, food, music, bladder weakness, and plastic pollution, with campaigns from the Emergence Foundation, Dunkin’ Donuts, Doritos, Spotify, Elvie, and PornHub! If any of these make your wheel spin, we’d love to hear your thoughts–get in touch with us!

By: Media Cause Team

Thursday Thinky: Real Impact, Recycling & Radio

Happy Thursday, everyone!Today is actually a very special Thursday for me because… it is my wedding anniversary! So, in honor of my wife and the six years that we have spent together with rings on our fingers, here is a curation of six campaigns/ideas worth sharing with you all.Buckle up because this week’s edition is an eclectic one! We start with a gender equality campaign from the UK, before moving on to one of our favorite spaces, Cause Marketing. We’ll round up our Thinky with a vibrant, must-read editorial

By: Media Cause Team

nonprofit digital marketing

UTM Tracking for Nonprofit Digital Marketing Success

Everyone by now has heard of UTM tracking, but many nonprofits still neglect to do it or have adopted it incorrectly. Whether it scares you away because you hear the…

By: Media Cause Team

Introducing “WHAT GIVES?”— When Cause Marketing Gets It Wrong (and how we’d make it right)

OH, HELLO THERE If you follow Media Cause on LinkedIn or on our blog, you’ve noticed that while we work primarily with nonprofits, we’re also deeply invested in the ever-changing world of Cause Marketing. It’s a critical component of the social impact space in which we live, breathe, and work—and, it’s an important avenue for NPOs to consider because of the awareness, engagement, and revenue that partnering with a brand can deliver. 

By: Amy Small

Thursday Thinky: Sounds, Sharks & Soccer

After a successful launch last week, we’re back for more!It’s Thursday, the weekend is near but not quite here, and you desperately need a mental break. Don’t go anywhere–we have just what the doctor ordered… A Thursday Thinky!This week we are featuring some heavyweights (Coca Cola & Adidas), an innovative uses of sounds by the Boys & Girls Club of America, a questionable Shark Week campaign, and amazing creativity coming from students and interns. If any of these campaigns make your wheel spin, we’d love to hear your thoughts–get in touch with us!

By: Media Cause Team

Thursday Thinky: Ice Bucket Challenge, Cause Marketing, & a Webinar!

Before we start, let’s answer the question that you have on your mind right now. What in the world is a “Thursday Thinky”? Well, I’m glad you asked.For over a year now, Amy, our VP of Creative & Brand Strategy, has been sending an email to everyone at Media Cause, every Thursday, to share articles, campaigns, videos, etc. that triggered a reaction, good or bad, from her. These emails have sparked conversations internally, boosted our creativity, and broadened our curiosity.I can’t speak for anybody else but I know that this is the ONE email I’m looking forward to receiving every week. So, as the self-professed Thinky #1 fan, I made it my mission to share that wealth with all of you!

By: Haley Eagle

facebook fundraising

How to Leverage Facebook Fundraising

Facebook’s Social Good features have proven to be a game changer for nonprofit’s fundraising strategies. Over 20 million people have raised more than $1 billion since the platform launched its “Facebook Fundraisers” and Donate Buttons in 2015. It’s great Facebook is paying attention to nonprofits and giving them the attention they deserve. With any new tactic or tool, you should always have a clear goal, strategy and usage rules.

By: Media Cause Team

3 Ways to Enhance User-Generated Content

Fun fact: I was Time Magazine’s Person of the Year in 2006! It’s true — and you were too. In 2006, Time Magazine named “You” the person of the year for your contribution to the rapid rise of user-generated content on the internet including blogs, reviews, images, videos, art, and testimonials. Many things have changed since 2006, but UGC is still one of the most influential forms of content on the internet which makes it an invaluable resource for expanding your digital marketing content strategy.

By: Maggie Rakovic