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Thursday Thinky: Empathy, Charity & Monopoly

Happy new year!

As you may, or may not, know, we started this week by celebrating Rosh Hashanah, the Jewish new year. Even if I did eat the traditional apple with honey and sesame seeds, I have to confess that I’m not much of a religious man…

By: Melvin Karsenti

“WHAT GIVES?”: Fun and Games with Feminism

We all know Cause Marketing is a hard nut to crack. Sometimes, brands’ efforts and intents are in the right place, but the execution misses the mark—there’s no clear CTA for consumers to get involved with the issue or organization, or no concrete way to measure impact beyond social media conversation and impressions.

By: Amy Small

Thursday Thinky: Government, Taxes, & Beers

Events from last week made me think of government.Our four offices participated in the Climate Strike to ask our government to act on Climate Change. If you look at the news, the US elections are already making all the headlines. Abroad, Israelis struggle to form a government. And, the United Nations are currently holding their general assembly.

By: Media Cause Team

17 Powerful Images from the Boston Climate Strike

On Friday, September 20, 2019, I had the honor of attending the global youth-led climate strike in my home base — Boston. I’m lucky enough to work for a company (Media Cause) that not only encouraged those of us who wanted to attend, but went the extra mile and provided us with some “out of office” language suggestions. As I set my OOO, I had no idea that for the rest of the day I’d be completely covered in goosebumps from the inspirational event that I was about to become a part of.

By: Maggie Rakovic

Thursday Thinky: Design, Experiment & Flying

No, we are not playing tricks on you. Yes, it is already Thursday! How did it happen? Who knows for sure, but maybe you deserve to slow down. Take five for yourself. Have a break, yet don’t have a Kitkat. Instead, we’ll serve you a Thinky! This week, we are taking you on a journey that will start with gun violence, once again, and end with historically powerful typography.

By: Media Cause Team

Thursday Thinky: Arches, Bees & Cancer

Do you know what happens when the Thursday Thinky meets Throwback Thursday? Well, you either get a really long hashtag or a fun Thinky on past campaigns. Let’s go for the latter!With Fall about to show on our doorsteps, I decided to dive in the Thinky archives to put together a summer rewind edition. So this week, we’ll talk about gun violence and pancreatic cancer awareness.

By: Media Cause Team

Digital Fundraising Testing: 3 Steps to Innovation and Better Fundraising

We all know that incorporating testing into digital fundraising plans is important, but do you have a testing strategy and a clear understanding of what’s winning? Do you have a testing grid that is a repository for tests, results and ideas? If not, then start one–we’ll show you how and provide a template. Testing is critical to innovation and improved results. Going through the process of populating a testing grid helps clarify what you are testing and why. It also helps you leverage insights on what’s working (or not working) so that you can continue to understand your audience better and increase your digital fundraising. 

By: Media Cause Team

Recession Fundraising: Cinch It Up and Hunker Down

As the economic winds begin to shift, nonprofits are beginning to ask: How should we shift our fundraising strategy if there’s a recession? What if it happens at Year-End? What. Will. We. Do?! 😱 First: Don’t panic.Second: Your fundraising strategy shouldn’t shift too much

By: Dan Reed, CFRE

5 Organizations Making Strides For Sexual Health + Reproductive Rights

September is Sexual Health Awareness Month, which means it’s time to turn our focus to an issue that is seldom discussed but deserves much attention.Societal stigmas and conservative cultural norms have pushed the topic of sexual health into taboo territory, and a study conducted by the American Sexual Health Association found that 26% of adults feel too embarrassed to discuss issues of sexual health with a healthcare professional. As a result, countless patients are missing out on conversations, resources, and education vital to their overall health and wellness.

By: Haley Eagle

Thursday Thinky: Pride, Music & Porn

Labor Day is behind us. Burning Man has vanished from Nevada’s desert. But, all is not lost. The Thinky is here!This week, we’re going on a wild ride! We’ll touch on hate speech, food, music, bladder weakness, and plastic pollution, with campaigns from the Emergence Foundation, Dunkin’ Donuts, Doritos, Spotify, Elvie, and PornHub! If any of these make your wheel spin, we’d love to hear your thoughts–get in touch with us!

By: Media Cause Team

Thursday Thinky: Real Impact, Recycling & Radio

Happy Thursday, everyone!Today is actually a very special Thursday for me because… it is my wedding anniversary! So, in honor of my wife and the six years that we have spent together with rings on our fingers, here is a curation of six campaigns/ideas worth sharing with you all.Buckle up because this week’s edition is an eclectic one! We start with a gender equality campaign from the UK, before moving on to one of our favorite spaces, Cause Marketing. We’ll round up our Thinky with a vibrant, must-read editorial

By: Media Cause Team

UTM Tracking for Nonprofit Digital Marketing Success

Everyone by now has heard of UTM tracking, but many nonprofits still neglect to do it or have adopted it incorrectly. Whether it scares you away because you hear the…

By: Media Cause Team