Thursday Thinky: Empathy, Charity & Monopoly
Happy new year!
As you may, or may not, know, we started this week by celebrating Rosh Hashanah, the Jewish new year. Even if I did eat the traditional apple with honey and sesame seeds, I have to confess that I’m not much of a religious man. However, my childhood memories make me think of Rosh Hashanah as a time to start fresh and aim to do and be better than the year that just ended.
In a way, it is an ode to empathy: “This year, may our eyes open wider, may our hearts expand further, and may we perceive the face of one another,” said Rabbi Yonathan Cohen.
You guessed it, empathy is the main focus of this week’s Thinky! Through this lens, we take a look at the postpartum experience, addiction, and innovation for blind people, but also campaigns that could have used a little more compassion.
May you have a beautiful new year!
The Wonderful World of Cause Marketing
Frida – Launching postpartum products…with footage of its CEO giving birth (Muse by Clio)
Burger King – For one day, BK stops selling Whoppers and tells folks to buy a Big Mac instead (The Drum)
Hasbro – Taking on the gender pay gap with new Ms. Monopoly game (CNBC.com)
For more Cause Marketing need-to-knows, check out our Cause-Marketing 101 webinar!
Non-Profits Tackling Big Issues
WeWalk – Blind engineer builds a smart cane powered by Google Maps (Bored Panda)
Understanding addiction by going through it yourself (Muse by Clio)
The Many Facets of Design
Mailchimp – Exploring Mailchimp’s new look (Mailchimp)
Braille Institute – There’s a new typeface by the Braille Institute–that’s not braille at all (Fast Company)
That’s it for today’s Thinky. See you next week!
PS: If any of the above made your wheel spin, we’d love to hear your thoughts–get in touch with us!
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